Following successful investments from Jay-Z and Grammy-award winning singer H.E.R, the allergy-free brand Partake Foods has raised $4.8 million in a new funding round. Interesting to note is CEO and founder Denise Woodard is the first woman of color to raise $1 million for a food startup. New investors include pop star Rihanna.
CRAVE Launches Birthday Cake-Inspired Vegan Sandwich Cookies
UK-based free-from snack brand CRAVE has announced the launch of its new gluten-free and vegan sandwich cookies, Bisco’s. Inspired by birthday cake, each Bisco consists of two golden cookies with a filling of vanilla cream and sprinkles. The new product is CRAVE’s first cookie, and will launch at Sainsbury’s at the end of the month. It follows the supermarket chain’s recent announcement of a new trial where frozen, chilled, and ambient free-from products will be combined in one aisle. Bisco’s will launch at Sainsbury’s on December 31, as the first in a series of new product launches that CRAVE says it is planning for 2024. Legal challenges CRAVE has had a successful year in 2023, but has also faced challenges. In July, the brand revealed …