Eve Vegan

Marketing & Media

Sponsored Post

EVE VEGAN® establishes itself as the new benchmark for certification only 5 years after its launch

Hélène Modrezjewski, a 38-year-old entrepreneur, is on the verge of succeeding in her wager: creating an international standard for the certification of vegan products, EVE VEGAN®. The story began a little over 5 years ago, with the intention, for this long-time activist and president of the Vegan France association, to work so that vegan products are recognised, identified, verified and certified according to a standardised process. Proposing a standard in this as yet unregulated field is a positive, transformative lever to ensure the reduction of animal consumption through the economic development of vegan products. From the outset, Hélène Modrezjewski’s ambition was to impose a European vision of certification, the acronym EVE standing for “Expertise Vegan Europe”. Today, the young company has certified nearly 6,000 products …


© MSL Solution Providers

Cosmetics & Bodycare

MSL Supports The Body Shop & Other Cosmetics Companies in Commitment to Developing Vegan Products

This year, the global vegan cosmetics industry was projected to be worth approximately $21.4 billion by 2027. To support the commitment of companies in this industry to a vegan lifestyle, MSL Solution Providers conducts microbiological testing using animal-free culture media and without animal testing. The breakthrough VeganSure® solution replaces all animal ingredients with plant-based or synthetic alternatives to ensure the safety of a cosmetic product without compromising vegan ethics. With this innovative testing solution, brands can take a 360° approach and ensure that their formulations are animal-free from development to microbiological testing. As part of its commitment to deliver 100% vegan formulas of its products by 2023, The Body Shop was one of the first companies to start switching micro-challenge testing to VeganSure solutions. Anne-Laure …


Lush Cosmetics

© LUSH GmbH Fresh Handmade Cosmetics

Fashion, Design & Beauty

Lush Opens First Bulk Cosmetics Store in Berlin

The cruelty-free and predominantly vegan cosmetics manufacturer Lush recently celebrated the opening of its new store in Berlin, where it only sells ‘naked’, packaging-free products. In this way, Lush intends to set an example in the fight against plastic pollution. “The Naked Shop is the cosmetics shop of the future. It shows what cosmetics could look like if there was no plastic packaging,” says the manager of the new shop. “We are very much involved in sustainability and plastic reduction, so we are all very excited about the project. Our customers are also very interested in unpackaged products, and hopefully are pleased that we will be able to offer an even wider range of packaging-free alternatives. In addition, we offer many exclusive products that can …


Beauty Bay Logo

© Beauty Bay Ltd.

Products & Launches

Vegan Cosmetics from Beauty Bay

Beauty Bay operates an online portal for cosmetic products, and recently launched its first private label – a cosmetics line that is both vegan and cruelty-free. The new beauty line includes three eye shadow palettes: Origin, Evolve and Identity. Beauty Bay is an online retailer selling products for skincare, bath and body, and hair care, along with makeup, gifts and other accessories. It serves customers worldwide. Recently, it launched its first own brand Colour Theory. The new cosmetics line consists of three eye shadow palettes with 42 colours each. The colour palettes are all vegan-friendly and cruelty-free, and come with step-by-step instructions. Colour Theory was developed by the in-house Beauty Bays team and, according to a press release, was inspired by its customers. The company …