Cosmetics

Eve Vegan
Marketing & Media

Sponsored Post

EVE VEGAN® establishes itself as the new benchmark for certification only 5 years after its launch

Hélène Modrezjewski, a 38-year-old entrepreneur, is on the verge of succeeding in her wager: creating an international standard for the certification of vegan products, EVE VEGAN®. The story began a little over 5 years ago, with the intention, for this long-time activist and president of the Vegan France association, to work so that vegan products are recognised, identified, verified and certified according to a standardised process. Proposing a standard in this as yet unregulated field is a positive, transformative lever to ensure the reduction of animal consumption through the economic development of vegan products. From the outset, Hélène Modrezjewski’s ambition was to impose a European vision of certification, the acronym EVE standing for “Expertise Vegan Europe”. Today, the young company has certified nearly 6,000 products …

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Beauty brand Plum raises funding

© Plum
Investments & Acquisitions

Indian Vegan Beauty Brand Plum Raises $35M in Series C Round

India-based beauty brand Plum has secured $35 million in funding. The round was led by A91 Partners, with participation from others including Unilever Ventures and Faering Capital. This latest round brings the total amount raised by Plum to over $50 million, following a $14.9 million Series B round in late 2020 and a Series A round from Unilever Ventures in 2018. Plum says it will use the new funding to expand across more categories and channels, as well as to launch in new markets. As part of the transaction, Abhay Pandey of A91 Partners will join Plum’s board. Increased sales Plum produces makeup, skincare, and haircare products which are all vegan and toxin-free. The brand saw a dramatic increase in sales during the pandemic, as …

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Cosmetics & Bodycare

MSL Supports The Body Shop & Other Cosmetics Companies in Commitment to Developing Vegan Products

This year, the global vegan cosmetics industry was projected to be worth approximately $21.4 billion by 2027. To support the commitment of companies in this industry to a vegan lifestyle, MSL Solution Providers conducts microbiological testing using animal-free culture media and without animal testing. The breakthrough VeganSure® solution replaces all animal ingredients with plant-based or synthetic alternatives to ensure the safety of a cosmetic product without compromising vegan ethics. With this innovative testing solution, brands can take a 360° approach and ensure that their formulations are animal-free from development to microbiological testing. As part of its commitment to deliver 100% vegan formulas of its products by 2023, The Body Shop was one of the first companies to start switching micro-challenge testing to VeganSure solutions. Anne-Laure …

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Fumee Cosmetics

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Non-Food

Fúmée Nature – Natural Vegan Cosmetics

The Austrian company Fúmée Perfume & Cosmetics GmbH is a manufacturer of 100% vegan natural cosmetics which are becoming increasingly popular with consumers. The Fúmée Nature range includes a lotion for facial cleansing, an anti-aging serum, and an eye fluid. Sven Ehlers, owner of Sven Ehlers Marketing and Sales, is a Fúmée distribution partner and supplies the complete Fúmée Perfume & Cosmetics product range. He is enthusiastic about the highly professional product line. “The range is 100% vegan, paraben-free and made with organic oils. More and more customers are paying attention to the ingredients of their body care products, and this is a good thing. Fúmée’s natural cosmetics range also contains no preservatives or fragrances. People with skin problems are among our regular customers. When …

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Lush Cosmetics

© LUSH GmbH Fresh Handmade Cosmetics
Non-Food

Lush Opens First Bulk Cosmetics Store in Berlin

The cruelty-free and predominantly vegan cosmetics manufacturer Lush recently celebrated the opening of its new store in Berlin, where it only sells ‘naked’, packaging-free products. In this way, Lush intends to set an example in the fight against plastic pollution. “The Naked Shop is the cosmetics shop of the future. It shows what cosmetics could look like if there was no plastic packaging,” says the manager of the new shop. “We are very much involved in sustainability and plastic reduction, so we are all very excited about the project. Our customers are also very interested in unpackaged products, and hopefully are pleased that we will be able to offer an even wider range of packaging-free alternatives. In addition, we offer many exclusive products that can …

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Beauty Bay Logo

© Beauty Bay Ltd.
Products & Launches

Vegan Cosmetics from Beauty Bay

Beauty Bay operates an online portal for cosmetic products, and recently launched its first private label – a cosmetics line that is both vegan and cruelty-free. The new beauty line includes three eye shadow palettes: Origin, Evolve and Identity. Beauty Bay is an online retailer selling products for skincare, bath and body, and hair care, along with makeup, gifts and other accessories. It serves customers worldwide. Recently, it launched its first own brand Colour Theory. The new cosmetics line consists of three eye shadow palettes with 42 colours each. The colour palettes are all vegan-friendly and cruelty-free, and come with step-by-step instructions. Colour Theory was developed by the in-house Beauty Bays team and, according to a press release, was inspired by its customers. The company …

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market analysis prognose report

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Market & Trends

Market Report: Nutricosmetics Shows Strong Growth Figures

According to a recent market report by Polaris Market Research called “Nutricosmetics Market – Global Industry Insights, Trends, Size, Share, Outlook, and Opportunity Analysis, 2018-2026”, the global market for nutricosmetics will grow significantly over the next few years. According to the report, this market will grow to 14.12 billion US dollars by 2026, whilst in 2016 the market volume was just 4.73 billion US dollars. In the 2018-2026 forecast period, Nutricosmetics will experience an annual growth rate of up to 11.43%, making it one of the fastest-growing segments in the industry. One of the key factors driving the growth of the global nutricosmetics market is growing consumer awareness of health and personal care, combined with an increase in disposable income. The report sees lack of …

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Rebecca Bennett founder of "The Solid Bar Company"

© The Solid Bar Company
Interviews

The Solid Bar Company: “We See Enormous Potential for Growth in These Areas.”

In today’s society we assign a high value to natural personal care for our natural beauty. The young startup “The Solid Bar Company” goes one step even further and produces products which are not only plastic-free but also without the use of water, alcohol or any other chemical ingredients. They aim to create a product line, which is not only easy in use but also good for the planet. We had to take a closer look at this exemplary commitment and therefore talked with the founders about the company, the personal care market and their mission.

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© L'ORÉAL Deutschland

Non-Food

Cosmetic giant L’Oréal takes over vegan natural cosmetics brand Logocos

The French beauty group L’Oréal has expanded its range, acquiring the cosmetics brand Logocos Naturkosmetik in order to enter the vegan beauty market. Plant-derived products are on the agenda, since customers are paying increasing attention to them. All brands by the German natural cosmetics manufacturer Logocon are vegan and certified organic. They are becoming increasingly popular with customers of the French L’Oréal Group. The number of consumers interested in natural alternatives to the chemical ingredients often found in such products continues to rise. “We at L’Oréal Germany are very pleased that by acquiring Logocos in a Western European market where the demand for natural cosmetics is particularly high, we have acquired a great deal of expertise in this area,” said Fabrice Megarbane, General Manager of …

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Tuben & Pasten veganer Naturkosmetik

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Society

An Overview of the Most Important Natural Cosmetics Labels

The market for natural cosmetics products has been booming for several years, and is still enjoying strong growth. At the same time, competition between different products and manufacturers is increasing. As a consumer, it is often difficult to recognise natural cosmetics and to avoid being deceived. For this reason, there are many natural cosmetics labels which serve as guides and certify the quality of the product.

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Dr Scheller Naturkosmetik

Quelle: © Dr. Scheller
Company News

Natural Cosmetics from Dr. SCHELLER

For many years, the renowned brand Dr. SCHELLER has been synonymous with high-quality vegan natural cosmetic products, which are characterized by purely plant-based ingredients, the best skin compatibility and maximum effectiveness. To this end, Dr. SCHELLER has always relied on naturalness and effectiveness and, according to its own statement, offers “the right product for every skin type”. In addition, an active substance technology – unique according to the manufacturer – ensures optimal, dermatologically-tested effectiveness.

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