Glebe Farm Foods PureOaty

©Glebe Farm Foods

Society

Oatly Speaks Out Regarding the PureOaty Court Case

As we reported yesterday, market leader Oatly has entered a court battle with UK farm Glebe Farm Foods over a trademark disagreement regarding its PureOaty brand. Oatly has since contacted vegconomist with a brief comment as below. The case at the London High Court will put forward that PureOaty, one of the plant milks available from the farm which produces oats and other cereals, infringes copyright and that the packaging and name are too similar. Glebe Farm’s owner Phillip Rayner told the BBC: “Oatly says the name and packaging are too similar to theirs, but when we compare the two products side by side, we are surprised by this.” An Oatly spokesperson said to vegconomist today in response: “We approached Glebe Farms in a letter …

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Bernat Añaños Heura

Co-founder Bernat Añaños ©Heura

Interviews

Heura: “We Are Very Clear. We Want to Take Animals Out Of the Food Chain”

Heura is not a company, it is a whole movement. The famous Spanish vegan meat brand has recently gone from winning awards, conquering the European market, to fighting a court case led by a meat industry feeling threatened by the rise of plant-based foods. The food activists recently succeeded in their first part of this battle, allowing them to continue spreading their crucial message and push towards the global protein transition.

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