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©Impossible Foods

Investments & Acquisitions

Pandemic Sees Alt Protein Investments Soar to $4.8Bn in 2021, Impossible Foods in the Lead

The newly released AgFunder 2022 Agrifoodtech Investment Report reveals that the Innovative Food category, encompassing alt protein companies across plant-based, cell-cultured, fermentation and functional ingredients, raised $4.8 billion last year with a 102% YOY growth, representing 9.3% of all Agri Food Tech. The report states that much of this growth is due to the effects of Covid 19, which as our readers are aware, has highlighted myriad issues around health and environment, leading to a surge of interest globally in alternatives to animal based products. Here are some of the global effects of the pandemic on our industry: USA: Americans have begun to discover vegetables for the first time, with one in five (22%) trying certain veg for the first time ever, especially leafy greens …


WellDone Russia


Market & Trends

Russian Consumers Included 3X More Plant-Based Foods Into Their Diets During Pandemic

Last year we wrote that around 10% of Russians were already eating plant-based alternatives and 54% were willing to include them in their diet. A new study made by Eating Better shows new encouraging results. According to the study, for a year and a half, residents of Russian cities began to consume meat and milk alternatives three times more often (the share of consumers in the “meat” category increased from 10% to 34%, in the “milk” category – from 9% to 31%). Such plant-based alternatives are in the greatest demand among young people and people with high incomes. Meanwhile, the majority (95%) of Russian citizens are aware of the availability of plant-based substitutes to meat and milk on the Russian market. Health concerns are still …


Thistle Dine Out


Gastronomy & Food Service

Thistle Commits $250,000 to Support West Coast Food Service, Offering $25 For Customers to Dine Locally & Shun Delivery Apps

Thistle, the US plant-forward food and nutrition DTC brand, has announced its Thistle Dines Out initiative, committing $250,000 to support locally-owned restaurants and food trucks recovering from the COVID-19 pandemic. The company will pay West Coast consumers to eat at their local foodservice outlets for the entire month of June. “We’re thrilled to roll out the Thistle Dines Out initiative to support other business owners within the food ecosystem.” Thistle states to vegconomist that it will reimburse customers with up to $25 in their Thistle account for avoiding delivery apps and instead choosing to dine at locally-owned restaurants throughout the West Coast area. Participants in the Thistle Dines Out initiative are encouraged to avoid third-party delivery services and national or global dining chains will not …


Sri Artham of Hooray Foods

Sri Artham of Hooray Foods


Hooray Foods: “Our Goal is to Give the Same Experience as Meat But With Less Guilt and More Joy”

Hooray Foods is a brand on a mission – “Saving animals from the food system, one pig at a time”. This World Vegan Day, Hooray announced the long-awaited debut of its gluten-free, allergy-free, dairy-free, soy-free, meat-free bacon into seven regions of the USA through a distribution partnership with Whole Foods.


Market & Trends

104 More Vegan Venues Now On HappyCow Since the Start of COVID-19 

In an interview with Elysabeth Alfano on the Plantbased Business Hour, Principal of HappyCow, Ken Spector, shares breaking, global vegan restaurant trends during Covid-19 and the explosion of vegan options all across the world, revealing that while mainstream foodservice is failing, there has in fact been an increase in vegan restaurants since the Pandemic.


Plantbased Business Hour

Breaking News: Has Covid-19 Brought More Vegan Restaurants? Ken Spector, Principal of HappyCow, is on The Plantbased Business Hour

Are more vegan restaurants opening during COVID rather than closing? Ken Spector, Principal at long-time trusted HappyCow Vegan Restaurant Guide, broke the news with Elysabeth Alfano on The Plantbased Business Hour on global vegan restaurant records and the explosion of vegan options.


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Studies & Numbers

Global Consumers Increasing Intake of Plant-Based Foods Rises From 18% to 26% April – July

COVID-19 has been demonstrated in several studies to have impacted the plant-based industry as consumers are becoming more conscious than ever about their diets and want to live a healthier lifestyle. A recent survey shows how much attitudes have changed towards plantbased around the world between April and July of this year.


Les Nouveaux Fermiers

© Les Nouveaux Fermiers

Market & Trends

COVID-19 is Changing Consumer Behaviour with Long Term Consequences: More Mindful Shopping & Awareness of Healthy, More Sustainable Diet

It is no news that these times are having a vast impact on people’s lives, on businesses, and on the economy across the globe. However, how are people reacting to the pandemic, and which consumer trends have changed for good? This guest submission is from market experts in Expansion Eco, based in Berlin.


Green Queen image

©Green Queen Media


5 Signs Plant-Based Food Tech Investment Is Heating Up Amid Covid-19 Supply Shock

Article by Sally Ho for Green Queen Startups working on plant-based substitutes for animal products are now raking in capital as investor sentiment for the conventional meat industry goes awry. The coronavirus pandemic has exposed the vulnerability of industrial meat, from increasing numbers of outbreaks in meat-processing plants and empty supplies of beef and pork in supermarkets to the public health dangers of industrial meat farming.  This meat crisis has become a big opportunity for plant-based protein companies that have developed healthier, safer and more environmentally friendly alternatives to traditional animal products. Consumers, now more concerned about food safety than ever before, are now increasingly in favour of plant-based proteins. Investors too are beginning to have higher hopes for the sector, with more money pouring …