Hooray Foods is a brand on a mission – “Saving animals from the food system, one pig at a time”. This World Vegan Day, Hooray announced the long-awaited debut of its gluten-free, allergy-free, dairy-free, soy-free, meat-free bacon into seven regions of the USA through a distribution partnership with Whole Foods.
Pandemic Sees Alt Protein Investments Soar to $4.8Bn in 2021, Impossible Foods in the Lead
The newly released AgFunder 2022 Agrifoodtech Investment Report reveals that the Innovative Food category, encompassing alt protein companies across plant-based, cell-cultured, fermentation and functional ingredients, raised $4.8 billion last year with a 102% YOY growth, representing 9.3% of all Agri Food Tech. The report states that much of this growth is due to the effects of Covid 19, which as our readers are aware, has highlighted myriad issues around health and environment, leading to a surge of interest globally in alternatives to animal based products. Here are some of the global effects of the pandemic on our industry: USA: Americans have begun to discover vegetables for the first time, with one in five (22%) trying certain veg for the first time ever, especially leafy greens …