just eat's veganuary food offer

© Just Eat

Market & Trends

Just Eat Joins Veganuary, Reveals 12% of Spanish Consumers Participate in the Challenge

Just Eat, a food delivery platform operating in more than 20 countries, has joined Veganuary 2023 by adding a new section for veggie options to its app to promote and increase vegetable consumption during January. Spanish consumers practicing Veganuary Just Eat conducted a survey with IPSOS Digital to provide data on Spanish consumers’ attitudes toward following a plant-based diet, revealing that 12% of Spanish consumers were practicing Veganuary. The study also showed that 17% of Spanish consumers have already reduced their meat intake in their regular diet. Furthermore, according to the study, the main reasons for eating vegan or vegetarian food among the respondents were: taste (38%), health (36%), and sustainability (26%).  “This shows that the prejudice towards this type of food is decreasing and clearly reflects the global …


ProVeg NFH

© ProVeg International

Marketing & Media

Five Ways to Reach New Consumers Through Taste Marketing

Research has shown that taste is the primary motivator for plant-based food purchases, and the good news is that the food produced by many plant-based brands is super tasty! But many consumers don’t yet know this. So how do you get a consumer to taste your product before they purchase it? ProVeg International has recently published a whitepaper which details the most effective ways to leverage taste marketing to attract new customers. These strategies include engaging with: Quick commerce Influencer giveaways Chefs and food services Food trucks In-store discounts Food service as a taste-based marketing strategy Food service in particular is a great taste-centred marketing strategy. Consumers are more likely to experiment with new flavours when dining out than when ordering delivery food, and over …


Mama-Sezz_ logo



Vegan Food for Cancer Patients: Delivery Service MamaSezz Collaborates with Research Institute

The American vegan delivery service MamaSezz and the American Institute for Cancer Research (AICR) recently announced that they will enter into a collaboration. Together, they will provide cancer patients and survivors with healthy, plant-based meals which have been shown to help prevent and treat cancer. The announcement follows the publication of the AICR report “Diet, Nutrition, Physical Activity and Cancer: A Global Perspective”, which provides a comprehensive overview of current cancer prevention research. The report highlights the role of plant-based nutrition in cancer prevention and shows that a vegan diet can support cancer treatment and patient survival. Together, AICR and MamaSezz have developed ready-to-eat meals. “The American Institute for Cancer Research Bundle offers you the best food when you need it most,” says MamaSezz co-founder …


FIID Founder Shane Ryan


Fiid: “The Vegan Market in Ireland Has Exploded…Competition Is Fierce but We Welcome It”

FIID Founder Shane Ryan
FIID Founder Shane Ryan

The global market for ready meals was valued at $72,257 million in 2016, and is expected to reach $146,247 million by 2023. At the same time, the average consumer is more conscious of health and lifestyle choices, so vegan and health-forward meal box delivery service Fiid is operating in a from a privileged gap in the market and already seeing rapid success.