Beyond Meat Premieres Documentary “PLANTING CHANGE” on YouTube
Today, Beyond Meat has launched its first documentary-style short film, PLANTING CHANGE. Narrated by the company’s founder and CEO, Ethan Brown, the film explores the intersection of health, sustainability, and plant-based nutrition, emphasizing the shift from animal-based to plant-based food systems. The documentary presents a range of perspectives, featuring interviews with medical professionals, climate advocates, historians, and farmers who are transitioning to growing pulses for plant-based foods. These farmers, many of whom have been in agriculture for multiple generations, are presented as key players in reshaping the future of food production, providing an alternative to the traditional, animal-based agricultural system. Challenging entrenched systems PLANTING CHANGE examines the broader impacts of dietary choices, addressing both the environmental and health benefits of incorporating more plant-based foods. The …
