By now, most of us are familiar with the idea of putting oat or almond milk on our cereal. But Swedish brand DUG, created by Veg of Lund, has come up with a more unusual solution to the unsustainability of the dairy industry — potatoes.
DUG’s Potato Milk Launches at Waitrose as Sales Rise by Almost 50%
DUG’s potato milk has launched at 280 Waitrose stores in the UK. It comes just a month after the Swedish brand, owned by Veg of Lund, became available via online supermarket Ocado. Additionally, the potato milks have now rolled out into the convenience and wholesale sector through an agreement with Bestway. DUG is made from a blend of potatoes, rapeseed oil, water, vitamins, and additives such as chicory fibre and pea protein. The potato milk is said to foam perfectly, and to have a neutral taste that makes it ideal as a replacement for cows’ milk. In Waitrose’s 2021-22 Food & Drink report, the supermarket described potato milk as a trend to watch due to its low sugar and saturated fat content. The chain said …
