impact_Impossible Foods

© Impossible Foods

Marketing & Media

Impossible Foods Takes Out One Inch Ad in NY Times to Highlight “Tiny” Impact on Planet

For this year’s Earth Day, Impossible Foods reveals it is launching a new social media campaign spotlighting the “tiny” carbon footprint of its products. Created to help consumers connect their food choices to the size of their environmental footprint, the campaign will include videos of miniature food and kitchens, as well as a small 1” x 1” ad space in The New York Times. According to Impossible, its campaign seeks to help consumers grasp Impossible’s positive impact on the planet, especially the lower carbon footprint of its burgers compared to conventional beef. Impossible says it worked with Deloitte Digital and other creators to produce fun and engaging content, which will run on the company’s social media channels. The spots include “teaser” videos of tiny hands …


chicken factory farm


Agriculture / Agribusiness

VegTech Invest Releases Video Describing Harmful Effects of Animal Ag For Earth Day

VegTech™ Invest, advisor to the VegTech Plant-based Innovation financial products, including the VegTech™ Plant-based Innovation & Alternative Proteins Index (Ticker EATVI), releases a no holds barred video for Earth Day, intending to educate the public on animal ag’s negative practices.  Animal ag: outdated in every way  “Animal agriculture is the leading cause of deforestation, a major contributor to climate change, and an inefficient, resource-intensive system that isn’t capable of feeding a growing population of almost 10 billion by 2050. An outdated system in every way, we wanted to share these facts with the financial community at large,” says CEO of VegTech™ Invest, Elysabeth Alfano. “Plant-based Innovation and Alternative Proteins are disrupting the global food supply system. Made possible with plant-based innovation, alternative proteins create fewer …


OmniPork Luncheon meat

David Yeung ©OmniFoods

Food & Beverage

OmniFoods Celebrating Earth Day with Month of Planet-Friendly Partnerships

OmniFoods, makers of plant-based OmniPork products, is honoring Earth Day on April 22 with a month-long series of promotions and partnerships intended to bring awareness to climate change and food insecurity.  Providing free food Throughout April, the company will help donate plant-based meals through Support + Feed, an organization founded by Maggie Baird, mother of music stars Billie Eilish and Finneas. Support + Feed partners with local restaurants in US cities to provide communities in need with healthy vegan meals. OmniFoods will also continue to donate Omnipork products to Rethink Food, a nonprofit that serves Omnipork in culturally-relevant plant-based meals. At last week’s Vegan Women Summit, OmniPork and OmniSeafood were also featured on the event menu, with dishes prepared by Chef Whitt from the Voodoo …