Kroger, the largest grocery retailer in America, recently participated in a trial with PBFA to determine the effects of plant-based meat sales when placed next to animal meat. The results from Feburary showed a 23% uptake in plant-based sales and since then, Kroger reveals a continuous increase to a current 75%. Here we analyse the factors.
COVID-19 has been demonstrated in several studies to have impacted the plant-based industry as consumers are becoming more conscious than ever about their diets and want to live a healthier lifestyle. A recent survey shows how much attitudes have changed towards plantbased around the world between April and July of this year.