Australian Raw Chocolate Brand Loving Earth Raises $485K Via Equity Crowdfunding
Loving Earth, a plant-based raw chocolate producer from Melbourne, Australia, has raised $485,000 through an equity crowdfunding campaign conducted on Birchal. Over 300 investors participated in the campaign, and Loving Earth says it will use the funding to rebrand and launch new products. The company will also work to increase its global presence, recruit more team members, and expand via new distribution channels. Loving Earth first launched its organic plant-based chocolate in 2007, and initially saw huge demand. However, major chocolate brands soon began introducing similar products, creating tough competition. After facing further challenges during the pandemic, Loving Earth has only recently begun making a profit again. The company hopes the new funding will help it to get back on track. Fast-growing market A report …
