Grounded People Launches São Paulo Shoe Collection Made From Recycled Car Tires
Canadian fashion brand Grounded People (CNSX: SHOE) announces its new unisex São Paulo collection is launching to customers throughout the US and Canada. Named in recognition of São Paulo, Brazil – the state in which the shoes are manufactured – the collection is crafted from recycled materials and features high-top and low-cut styles in black and khaki colors. As part of the brand’s dedication to sustainability, the Collection features shoes with extra-durable outsoles made from used car tires (black) or volcanized natural rubber (khaki) to provide improved comfort and traction. The shoes also offer all-metal D hooks to provide reliability when lacing up and 100% recycled cotton, Grounded People says. Prices start at US $219, and the shoes are backed by the brand’s “industry-disrupting” five-year warranty …