Juicy Marbles co-founders Tilen Travnik, Luka Sincek and Maj Hrovat, recent Y Combinator Cohorts, have created a line of raw, plant-based steaks, starting with a plant-based Filet Mignon which reportedly mimics the muscle texture and marbling of meat. The founders claim this to be the world’s first plant-based steaks which are now shipping DTC across the US and throughout Europe for a limited time.
Waitrose Becomes First UK Supermarket to List Juicy Marbles, Stocks the Filet Mignon in Butcher Section
Whole cut vegan steak producer Juicy Marbles launches at Waitrose, marking the first UK supermarket to sell the 100% plant-based filet mignon. The brand’s famous marbled vegan steaks — placed alongside conventional animal meat in the butcher section — are part of the supermarket’s Valentine’s Day Meal Deal, offering two Juicy Marbles steaks, a starter, a dessert, and a bottle of fine wine for £20. Waitrose reports that it is listing the plant-based filets in 217 Waitrose stores from February 8th to 14th while stocks last. Luka Sinček, Juicy Marbles’ co-founder, said: “Mr. Marbles will be pleased to see the introduction of Juicy Marbles’ steaks in Waitrose, one of the UK’s most respected supermarkets. We are also big fans of romance here in Marbles’ Surreal …