Juicy Marbles co-founders Tilen Travnik, Luka Sincek and Maj Hrovat, recent Y Combinator Cohorts, have created a line of raw, plant-based steaks, starting with a plant-based Filet Mignon which reportedly mimics the muscle texture and marbling of meat. The founders claim this to be the world’s first plant-based steaks which are now shipping DTC across the US and throughout Europe for a limited time.
UK: Juicy Marbles Announces Long-Term Filet Mignon Deal with Waitrose
Whole-cut vegan steak producer Juicy Marbles announces it has secured a long-term supply deal with Waitrose for its Thick-Cut Filet — considered the industry’s first plant-based filet mignon. Juicy Marbles’ steaks have been available at Waitrose since April in a two-piece package at £9 — a lower price than comparable beef steaks. The product’s sales have performed “exceptionally well” in the first few weeks of the permanent run, increasing 83% since its launch in April, explained the Slovenian company. Catherine Shacklock, Vegan Buyer at Waitrose, said: “Our customers went wild for Juicy Marbles steaks last month and have been anticipating their return with searches on Waitrose.com for the plant-based alternative not showing any signs of slowing down.” Fastest-ever selling The partnership follows a successful first-for-all trial. Juicy Marbles …