Juicy Marbles plant-based mignon steak

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Company News

UK: Juicy Marbles Announces Long-Term Filet Mignon Deal with Waitrose

Whole-cut vegan steak producer Juicy Marbles announces it has secured a long-term supply deal with Waitrose for its Thick-Cut Filet — considered the industry’s first plant-based filet mignon.  Juicy Marbles’ steaks have been available at Waitrose since April in a two-piece package at £9 — a lower price than comparable beef steaks. The product’s sales have performed “exceptionally well” in the first few weeks of the permanent run, increasing 83% since its launch in April, explained the Slovenian company. Catherine Shacklock, Vegan Buyer at Waitrose, said: “Our customers went wild for Juicy Marbles steaks last month and have been anticipating their return with searches on Waitrose.com for the plant-based alternative not showing any signs of slowing down.” Fastest-ever selling The partnership follows a successful first-for-all trial. Juicy Marbles …

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Products & Launches

Waitrose Becomes First UK Supermarket to List Juicy Marbles, Stocks the Filet Mignon in Butcher Section

Whole cut vegan steak producer Juicy Marbles launches at Waitrose, marking the first UK supermarket to sell the 100% plant-based filet mignon. The brand’s famous marbled vegan steaks — placed alongside conventional animal meat in the butcher section — are part of the supermarket’s Valentine’s Day Meal Deal, offering two Juicy Marbles steaks, a starter, a dessert, and a bottle of fine wine for £20. Waitrose reports that it is listing the plant-based filets in 217 Waitrose stores from February 8th to 14th while stocks last.  Luka Sinček, Juicy Marbles’ co-founder, said: “Mr. Marbles will be pleased to see the introduction of Juicy Marbles’ steaks in Waitrose, one of the UK’s most respected supermarkets. We are also big fans of romance here in Marbles’ Surreal …

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Green Go steak

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Startups, Accelerators & Incubators

Ukraine: Green Go Creates Realistic Plant-Based Shrimp, Calamari, Ribeye Steak, Filet Minon and More

Ukrainian food startup Green Go is set to host a tasting event and Q&A session with a select group of investors, media, chefs, charities, and other industry partners at the ProVeg HQ in Berlin on Thursday, February 2nd. Green Go will showcase samples of its realistic plant-based shrimp, salmon burgers, calamari, and whole cuts including “ribeye steak” and “filet mignon”, prepared by vegan chef and blogger Alexander Flohr, author of the cookbook Vegan Ocean. Besides tasting the startup’s products — not yet available in restaurants, retail, or food service outside Ukraine — attendees will have the opportunity to talk to Founder Alexandr Panasiuk, CEO and Creative Director  Bogdana Leonova, and Head of Food Technology Maria Manturova. ProVeg Incubator Green Go was founded in 2021 by …

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juicy marbles' plant-based whole cut loin pictured on a wooden board and being cut by a man

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Products & Launches

Juicy Marbles’ Whole-Cut Plant-Based Loin to Launch in the UK in Time for Christmas

Juicy Marbles‘ latest plant-based meat product, a whole-cut beef-style loin, will be available for UK customers to purchase over the festive season. The beef-style loin, which according to the company is the “biggest piece of plant-based meat ever conceived“, will go on sale via the company’s website from December 1st. Raw and unseasoned  Juicy Marbles’ whole-cut loin is a versatile piece of plant-based meat that can be grilled, broiled, or boiled. It can also be used to make broth, or cut into fillets, chunks, or slices. The main ingredients are non-GMO soy, sunflower oil, and beetroot powder, and the product has a Nutri-Score rating of A. It comes uncooked and unseasoned to allow customers to express their preferences and creativity. Plant-based whole-cut pioneer Although other …

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juicy marbles' plant-based raw whole cut loin product

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Products & Launches

Juicy Marbles Reveals “Biggest Piece of Plant Meat Ever Conceived” With Whole Cut Loin

The Slovenian food tech company Juicy Marbles announces the e-commerce launch of its latest plant-based meat development, the Whole-Cut Loin.   The company, which creates raw and unseasoned premium meat cuts with fat-marbled layers, claims its new loin is the “biggest piece of meat ever conceived” for the plant-based whole-cut meat category. Juicy Marbles, considered a plant-based whole-cut pioneer after the commercial release of its first product – the industry’s first plant-based filet mignon – is now adding a new product with an unusual presentation to the category. Since its debut, the company has been shipping DTC across Europe, with a limited-release 1,000-pack sale in February and across the US market, where its products “sold out in just two hours” in June.  A versatile whole-cut …

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Impossible Shop Foods Restaurant Burger Dog Haus

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Company News

Impossible Food’s Pat Brown Reveals Company is Now Working on Filet Mignon

Impossible Foods founder and ex-CEO Pat Brown says the company is currently working on developing plant-based filet mignon, and has already completed a number of successful prototypes. Though Brown couldn’t reveal a release date, he hinted the new steak is forthcoming during the MIT Technology Review’s ClimateTech conference on Oct. 12th.  According to Brown, he sampled multiple steak prototypes earlier this year. “I’ve tasted our filet mignon prototypes—and they’re pretty damn good,” Brown told MIT Technology Review editor James Temple. Noting the primary challenge was perfecting the texture, Brown said the company had to re-work its process for making ground beef to replicate the more difficult structure of steak. He also explained Impossible’s goal is to meet or exceed the taste of traditional animal foods, …

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Steak

©Juicy Marbles

Products & Launches

Juicy Marbles Announces Limited Release of “World’s First” Plant-Based Filet Mignon Steaks

Juicy Marbles‘ plant-based filet mignon is now for sale in Europe through a limited drop of 1,000 packs in what the company claims to be the world’s first premium alt meat release of its kind. The Juicy Marbles tender filet mignon is now for sale via the company’s website, with the Slovenian startup using patent-pending protein texturing tech to replicate the texture and fat systems of conventional filet mignon. Although plenty of other vegan steaks are being developed in the industry, Juicy Marbles claims its products differ in that they are not lab-grown or 3D-printed, but rather produced through its proprietary plant-based 3D assembly technology.  According to Juicy Marbles, the launch makes it the first company to commercially release a plant-based filet mignon steak thus …

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Juicy Marbles steak

©Juicy Marbles

Investments & Finance

Juicy Marbles Announces $4.5M Raise to Bring World’s First Plant-Based Filet Mignon to Market 

Juicy Marbles announces a $4.5M raise to bring its plant-based filet mignon to market. The funding marks the first investment made by new climate tech investor World Fund, who led the round after launching a €350m fund last week. World Fund has been initiated by the tree-planting search engine Ecosia, and is the brainchild of Ecosia’s founders, Christian Kroll and Tim Schumacher, and Ecosia’s head of investments, Danijel Visevic, who comments: “There has been a seismic shift in recent years towards plant-based alternatives, driven by a generation who want to make a real difference to the planet and their health. However, so often they’re met with poor substitutes, or they resist going fully plant-based because they’re not ready to give up on little luxuries, like …

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Juicy Marbles steak

©Juicy Marbles

Food & Beverage

Juicy Marbles Launches “World’s First” Luxury Filet Mignon Steaks From Plants

Juicy Marbles co-founders Tilen Travnik, Luka Sincek and Maj Hrovat, recent Y Combinator Cohorts, have created a line of raw, plant-based steaks, starting with a plant-based Filet Mignon which reportedly mimics the muscle texture and marbling of meat. The founders claim this to be the world’s first plant-based steaks which are now shipping DTC across the US and throughout Europe for a limited time.

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