Greenfood has been instrumental in the development of making good and wholesome food available in Sweden. Now the group is making its biggest impact in the growing category of consumer packaged food-to-go with the launch of its new line Greendeli.
UK: THIS Becomes “First-Ever” Plant-Based Partner for 230-year-old WH Smith
UK plant-based producer THIS is launching a range of three sandwiches and snacking pots into WH Smith travel stores. With the alt meat offering hitting shelves this week, the launch marks the first time the retailer has partnered with a plant-based brand. Entering the emerging plant-based food-to-go segment, THIS – the UK’s fastest-growing alt meat company – will showcase its newly reformulated alt chicken pieces in the sandwiches. WH Smith is a 230-year-old UK high street retailer whose travel stores in railway stations, airports, and motorway service stations provide a perfect retail platform for vegan on-the-go solutions. The sandwich range will feature This Isn’t Chicken & Sweetcorn, This Isn’t Chicken & Stuffing, and This Isn’t Coronation Chicken, as well as a snack pot range comprising …
