Though policymakers and startups across the world continue to push and innovate for solutions to the climate crisis – and despite the efficacy of hit documentaries – one thing remains stubbornly clear; there will be no solution without massive behavioural changes throughout the human population. Changes regarding food consumption, energy use and attitudes to nature on a massive global scale perhaps never seen before. That is the challenge of our times.
Planted Seals Partnership with Vegan Certified Football Club Forest Green Rovers
Switzerland’s Planted, describing itself as Europe’s leading foodtech scale-up, has partnered with eco-friendly, vegan football club Forest Green Rovers. The one-year collaboration will see Planted’s pulled meat range added to the menu of the club’s gym bar and hospitality areas, as well as samplings taking place on matchday. Forest Green Rovers, based in Gloucestershire, UK, was recently described by FIFA as “the greenest team in the world”. The carbon-neutral football club, whose chairman is Dale Vince of Ecotricity, became fully vegan in 2015 and is reportedly the only football club to have the vegan registered trademark. Recently, UK brand DR. VEGAN became the Official Supplement Partner of Forest Green Rovers, in an agreement whereby players will receive DR.VEGAN’s sport-certified supplements, as well as nutritional advice …
