British plant-based dessert company Freaks of Nature has changed its name to Over The Spoon. The move is designed to help the brand appeal to a wider audience, not just vegans and dairy-free customers.
Plant-based desserts have real growth potential in retail, but there are still challenges to overcome, not only in the development kitchen but also in terms of consumer perception. This article was written by Trends Analyst Nicola Spalding and originally published in Pure NPD.
British vegan dessert company Freaks of Nature reports that its production volume was up 100% in the first quarter this year and it is now aiming for a 400% increase, despite COVID-19. In order to do this it has invested £1 million for larger and more eco-efficient equipment.
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