Vegan fried chicken brand VFC and the plant-based recipe kit startup Grubby, have partnered to offer exclusive chicken dishes for Veganuary.

© Image courtesy of VFC

Delivery Services

VFC and Grubby Join Forces for Exclusive Vegan Fried Chick*n Menu for Veganuary

Two leading UK vegan food companies, the famous fried chick*n brand VFC and Grubby, a recipe kit startup, have partnered to offer exclusive high-protein dishes for Veganuary. VFC will be Grubby’s “breaded chick*n partner,” adding three new recipes: Crispy Chicken Burger, Korean Fried Chicken, and Chicken Katsu Curry. The brand’s popular range of fried chicken alternative products will add a protein-rich alternative to Grubby’s healthy fakeaway and street food 2024 menu. The collaboration will expand to provide five new recipes during the year. Alison Reilly, Head of Marketing for VFC, said: “As the leading plant-based meal kit in the market, partnering with Grubby is a fantastic way to convert new consumers to the incredible taste of VFC and realise our mission to spare as many chickens’ lives as …


Chick*n tenders


Food Service

VFC Chick*n Tenders Launch at 600 Marston’s Pubs Across the UK

Vegan fried chicken brand VFC has launched its crispy chick*n tenders at 600 pubs owned by UK company Marston’s. Said to be ideal for dunking and dipping, the tenders feature wheat-based vegan chicken in a southern-fried cornflake coating. Marston’s is one of the UK’s biggest pub chains, with over 1,500 locations across the country. The company first began offering plant-based options in 2018, with the introduction of a new menu featuring the Moving Mountains burger. Later that year, Marston’s won a PETA award for the menu, which also included jackfruit wedges, cauliflower wings, and vegan cheesecake. Other food service outlets serving VFC include vegan kebab chain What the Pitta, Bromsgrove fish and chip shop Gold’s, and plant-based street food kitchen VetoMeato. Making vegan food more …


VFC Vegan Chicken


Products & Launches

VFC Expands US Retail Presence to Over 100 Raley’s Stores, Adds Fried Chick*n Tenders to Line

Vegan fried chick*n brand VFC announces it is expanding its US retail presence by launching into over 100 Raley’s grocery stores. Described as an “exciting milestone” for VFC, Raley’s markets on the US West Coast will carry several of the brand’s plant-based products, including Chick*n Filets, Tenders and Popcorn Chick*n. Founded in the UK, VFC aims to revolutionize the plant-based food market with fried vegan chick*n offerings it says don’t sacrifice on flavor. The brand’s products, which are high in protein and feature a crunchy cornflake coating, include: Chick*n Filets – For burgers, sandwiches and more Chick*n Tenders – For dipping and dunking Popcorn Chick*n – For a light, sharable snack Phenomenal success Following tremendous success in the UK and Europe, VFC entered the US …


Plant-based chicken cutlets

© Nowadays

Products & Launches

Nowadays to Launch Whole Cuts and Tenders Created by Ex Wendy’s & Popeyes’ Developer

Nowadays, a San Francisco plant-based meat brand focused on making junk food healthy, announces the launch of its new whole-cut cutlets and tenders in the US market will take place in early 2023. The cutlets and tenders were created by the company’s recently hired Director of Product Development Chris Johnson, who was a former product developer at Wendy’s and Popeyes. Known for its “good for you chicken nuggets,” the company will expand its healthy offering of simple ingredients and high nutritional profile products that bring together “the fried chicken taste and the crispy on the outside and juicy on the inside,” as described by the brand. Nowadays is expanding its offerings in response to consumer demand for clean-label, healthy everyday meals. Cutlets and tenders respond …


Skinny Butcher Stranger Things Nuggets

©Skinny Butcher

Retail & E-Commerce

Skinny Butcher Reports “Stranger Things” Nuggets are Walmart’s #1 Selling Plant-Based Item

Plant-based poultry brand Skinny Butcher is reporting record retail sales following its initial debut in US Walmart stores in May. According to the company, its signature Crazy Crispy Chick’n Nuggets have become the top-selling plant-based item across all US Walmart stores, and is the third most popular frozen poultry substitute in the country, based on sales data provided by IRI.  Co-branded with Netflix’s immensely popular Stranger Things series, the Skinny Butcher nuggets quickly went viral on social media after launching this spring. In addition to Walmart, the product entered thousands of Safeway and regional Costco locations. At Walmart, IRI data from the most recent four-week period shows the nuggets had 3 times the velocity and made 2.3 times more in dollar sales than the second-best …


Mother Clucker Meatless Farm

© Mother Clucker

Fast Food

Mother Clucker Partners With Meatless Farm to Offer Vegan Version of All Menu Items

London fried chicken brand Mother Clucker has joined forces with fast-growing UK alt-meat company Meatless Farm to launch a range of new menu options. Mother Clucker started out as a street food truck, but has recently opened its first high street restaurant. The location will feature nine brand-new vegan dishes to mirror each of the conventional chicken options on the menu. The new offerings include wraps, burgers, and chicken-style strips, all made using Meatless Farm products and prepared in separate fryers from the meat options. The plant-based range is said to be larger than that of any other QSR chicken brand. Meatless Farm collaborations Meatless Farm has entered into several new restaurant partnerships in 2022. Most recently, the brand joined forces with cocktail restaurant chain …


Atlas Monroe Double Chicken Sandwich

©Atlas Monroe

Gastronomy & Food Service

Copper Branch Permanently Adds Atlas Monroe Vegan Chicken After Sell-Out Demand

Atlas Monroe’s plant-based fried chicken is now a permanent menu offering at Copper Branch restaurants, just over a month after launching as a limited-time item.  The Nashville Vegan Fried Chicken Sandwich is currently available at Copper Branch’s 40+ US and Canada locations, where the crispy spiced sandwich has seen huge success since its early January debut, reports VegNews. The fervent demand prompted Copper Branch, North America’s largest plant-based chain, to make the sandwich a fixture on its US menus, followed by all Canadian locations.  The restaurant chain and Atlas Monroe first collaborated as part of Vegan Women Summit’s pitch competition, which offered a Copper Branch food-service contract to innovative woman business founders. Out of hundreds of entrants, the winning prize was awarded to Deborah Torres, founder and …


Copper Branch Nashville Chicken Sandwich

©Copper Branch/ Atlas Monroe

Gastronomy & Food Service

Canada’s Copper Branch Launches Atlas Monroe “Cult Favorite” Fried Chicken

Canadian restaurant chain Copper Branch, which operates 40 locations around the world,  is launching a Nashville Chicken Sandwich by best-selling vegan brand Atlas Monroe.  The debut marks the first time Canadians can buy the popular chicken product, which frequently sells out online. Based in California, Atlas Monroe is reportedly the largest producer of vegan fried chicken in the world.  Deborah Torres, Atlas Monroe’s founder and CEO, won the first pitch competition held by Copper Branch and The Vegan Women Summit, leading to an opportunity for Torres to partner with the Canadian fast-casual chain.  Success after Shark Tank Atlas Monroe first gained national notoriety when Deborah and co-founder Johnathan Torres appeared on an episode of Shark Tank in 2019. During their appearance, the pair famously turned …


KFC Plant-Based Chicken

Image courtesy of KFC Canada

Products & Launches

KFC Canada to Make Plant-Based Chicken Permanent Menu Item

KFC Canada announces the company is making vegan fried chicken, using Lightlife plant-based fillets, a fixed menu item. The product will also be available as a new popcorn chicken option, available for a limited time.  Having made headlines in the US after announcing a national rollout of Beyond Meat’s fried chicken this week, KFC in Canada is also actively expanding the chain’s plant-based chicken menu.  “A month’s worth of sandwiches in six hours” KFC Canada first tested a Lightlife-based chicken sandwich in 2019 to resounding success. At the time, a KFC spokesperson said the company sold “a month’s worth of sandwiches in six hours” and the huge demand for plant-based menu items compelled the chain to “quickly to bring these menu items to our restaurants …


© Popeyes

Gastronomy & Food Service

Popeyes to Open a UK Location Offering First Vegan Product, But Has the US Giant Missed a Trick?

US fried chicken chain Popeyes, which is about to open its long-awaited first UK location, has revealed that its British menu will feature a vegan option. Since Popeyes doesn’t currently offer any plant-based menu items in the US, this is big news. But the meatless option may not be what some fans are expecting. Popeyes is all about fried chicken, so the most obvious choice seems to be — well, vegan fried chicken. Instead, the chain has opted for a breaded red bean burger, which is fried and served with tomatoes, lettuce, and vegan Creole sauce. It is inspired by a popular Popeyes side dish, red beans and rice. While it’s always encouraging to see major chains offering plant-based menu items, bean burgers are sometimes …



VFC X OPP ©One Planet Pizza

Gastronomy & Food Service

One Planet Pizza & VFC Reveal the No Clucks Pizza on National Fried Chicken Day

To mark National Fried Chicken Day today (6th July), frozen vegan pizza pioneer One Planet Pizza reveals a brand new collaboration with plant-based chick*n brand VFC for a product named the No Clucks Pizza, following a recent survey of lockdown takeaway preferences which found both pizza and fried chicken to be in the top five nation’s favourites. The pizzas are topped with a new VFC product – popcorn Vegan Fried Chick*n pieces with a cornflake coating – on a handmade base topped with red peppers, red onion, sweetcorn, melty Cheezly® and a drizzle of smoky BBQ sauce. Co-Founder of One Planet Pizza, Joe Hill, says: “Whether your household is divided between meat-eaters and vegans, pizza-lovers or chicken addicts, the No Clucks pizza has all your …



Company News

Veganuary Founder Launches VFC: Vegan Fried Chick*n, Will Eventually Outprice KFC

Matthew Glover, the vegan serial entrepreneur and the founder of multiple world-changing vegan projects such as Veganuary, Million Dollar Vegan, and Veg Capital, today announces the launch of Vegan Fried Chick*n Company VFC with plans to overtake the chicken industry. “This is where food meets activism. This is our sit-down protest.”