Plant-based, frozen, and shelf-stable are leading the way through the troubles caused to the foodservice sector during this global pandemic. Riding on this wave, vegan ready meal brand Pep Kitchen in the UK is set to launch with a range of seven frozen meals with free delivery DTC.
Veg Capital Invests in Plant Alternative, Pioneer of Frozen Indian “Shicken” Curries
Veg Capital, the UK vegan investment fund, has invested in plant-based frozen meal service Plant Alternative. Producers of the highly realistic “Shicken”, Plant Alternative creates vegan alternatives to a wide range of Indian food favorites and offers a DTC service. “We think there is a real opportunity for frozen Indian meals in the curry-loving UK market and beyond” – Matthew Glover, Veg Capital Founded by head chef Satvinder Bains, Plant Alternative will be teaming up with Veg Capital to strategize scale-up through food service, retail, and export. A deal with a major UK retailer is expected to be made soon. After discovering the Shicken products and being highly impressed by the quality, Veg Capital’s Managing Director Matthew Glover knew the fund had to invest in …
