A new line of 100% plant-based frozen food products from hugely popular Danish brand Naturli’ is now on sale in many UK locations due to customer demand. Henrik Lund, CEO at Naturli’ describes a new kind of consumer democracy, as food co-operative SUMA responded to requests from consumers on social media for the products.
Frozen Foods
New Chef-Led Startup Launches to Bring Frozen Vegan Dishes Around the UK with Free Delivery DTC
Plant-based, frozen, and shelf-stable are leading the way through the troubles caused to the foodservice sector during this global pandemic. Riding on this wave, vegan ready meal brand Pep Kitchen in the UK is set to launch with a range of seven frozen meals with free delivery DTC.
UK’s Fastest Rising Vegan Frozen Food Brand Strong Roots Launches Plant-Based Line for Children
Irish plant-based company Strong Roots has added a new range for children called Little Roots. The Irish Times reported this year that sales for Strong Roots in the UK alone topped £6.2 million (€7.2 million) in the 12 months to the end of September 2018.
Alpha Foods Raises $28 Million to Expand Frozen Plant Meat Products
Plant-based producer Alpha Foods announced Tuesday it has secured $28 million in a round led by AccelFoods, with existing partners New Crop Capital, Green Monday, and Blue Horizon. This puts the brand’s current value at $41 million.
USA: Gardein Presents the Ultimate Burger
Gardein, a trademark of Conagra Brands, Inc. (NYSE: CAG), is entering the meatlike vegan burger category with the Ultimate Beefless Burger. According to the manufacturer, Gardein’s new veggie product promises a burger experience comparable to meat without compromises.
Bear Naked Teams Up With Yogurtland to Raise the Frozen Yogurt Game
Yogurtland USA, the North American leader in self-service premium frozen yogurt, has launched its first 100% vegan, plant-based chocolate flavour – the Salted Chocolate Souffle. The company also announces a cooperation with Bear Naked, to add granola toppings in flavours like White Chocolate Macadamia Nut or Cocoa and Cashew Butter.
Albertsons Launches New Own Brand Plant-Based Items
Albertsons Companies announces it has revamped its lineup of frozen entrees with 55 new items, from organic plant-based meals for vegan and flexitarian consumers to premium high-protein power bowls and more.
UK’s Fastest Growing F & B Brand Strong Roots Secures $18.3M in Series A Funding
Birds Eye’s £2 Million Marketing Campaign for Plant-Based Green Cuisine Line
UK frozen food producer Birds Eye has launched a £2 million marketing push on its new range of vegan products including a TV advert featuring comedic veggie vampires. The Green Cuisine range currently consists of frozen burgers, sausages and Swedish meatballs and will target the family dinner market.
GFI: Market Value of Plant-Based Meals, Eggs, Condiments and Tofu Products
According to the Good Food Institute, the plant-based meal category, comprising frozen and shelf-stable meals, is worth $387 million. The plant-based egg category is worth $6.5 million, although it is the fastest growing segment. PB condiments, dressing, and mayo category is worth $70 million, while tofu and tempeh is worth $118 million.
Award Winning Oumph! Launching Plant-Based Barbeque Meat Alternatives
Launching in northern Europe just ahead of barbeque season, the multi-award-winning, plant-based food company Oumph! is launching three new products: The Oumph! Burger, Oumph! Mince and Sticky Smokehouse Oumph! The company has been gaining serious momentum during the vegan explosion in Scandinavia and beyond.
Frozen Meat Substitutes Will Continue to Account for Lion’s Share in Global Market for Meat Substitutes
Meat substitutes are considered as being at the apex, with regards to innovation of food. There is no indication that the consumers will recoil from meat any time soon. However, there is increase in the demand for flexibility requirements in the diet. Controlling meat consumption is regarded as a method of flexibility.
Alpha Foods Raises $7 Million Funding
Alpha Foods has just raised $7 million in its second investment round led by New Crop Capital and AccelFoods. The California based company, founded in 2015, produces vegan ready-to-eat foods such as burritos, pot pies and tamales.
Oumph! “Our Aim is to Drive More People to Eat Plant-Based Food”
Vegan brand Oumph! is part of Swedish company Food for Progress and is a favourite in Sweden and the Nordic countries. Their meat alternative products are plant-based, free from gluten and dairy, high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact. Since its launch in Sweden and the Nordic countries in 2015, Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.
Sainsbury’s Brings US Brand Gardein into the UK
US food manufacturer, Conagra Brands, has announced it will distribute the popular plant-based brand Gardein, throughout the UK in Sainsbury’s stores from next year. Gardein (garden protein) is a product line of meat-free frozen foods such as plant-based fish fillets, and chicken strips, which are produced in British Columbia, Canada.
Plant-Based Frozen Products Become Increasingly Popular in 2018
The market for frozen products in Germany has once again recorded rising sales figures in 2018, benefiting from current consumer trends. According to a forecast by the German Frozen Food Institute e.V. (dti), sales of frozen products will grow by 0.5 percent in 2018. The annual per capita consumption of frozen products in Germany could thus rise from 46.3 kilograms (2017) to 46.5 kilograms (2018).
UK: Tesco to Introduce Swedish Oumph Pizzas
In March of this year, UK supermarket giant Tesco introduced meat alternative dishes created by Nordic food sensation Oumph, to much success. Now Oumph hope to expand their presence in the UK by launching a vegan pizza, which will be available in Tesco from the 16th September.
Sweet Earth: “We Focus on Nourishing Lives”
Sweet Earth are a US based manufacturer of plant-based products, with a great range of delicious breakfast, lunch and ready-meals which have been very successful with consumers across North America and territories. In recent years they have gained a plethora of awards for their brand of frozen foods, and in particular have a very popular range of burritos which are appealing to both herbivores and omnivores. Sweet Earth say that their aim is to create a “Bridge for consumers who are new to plant-based diets.”
Australia: Supermarket Chain Coles Launches its Own Vegan Frozen Foods
It is not just in Europe and the USA that veganism is very much in vogue. The market Down Under is also becoming increasingly promising for companies. For example, there is already a high demand for Vivera’s vegan steaks. Subway has added a vegan sandwich to its range in Australia, and now the supermarket chain Coles is following suit with its own vegan frozen food. The Australian retailer has added a new range of vegan frozen ready meals to its range. The new product line includes gluten-free vegetable chili and penang curry as well as vegetable gyozas, which resemble pasta pockets. Other vegan frozen products from the supermarket include Fry’s soy and flaxseed schnitzel and chia seed frozen nuggets, as well as almond caramel ice …