How Gen Alpha’s $12 Trillion Spending Power Could Reshape Cultivated and Plant-Based Food Markets
Generation Alpha, those born between 2010 and 2025, are on track to redefine consumer spending trends over the next decade. By 2030, as the oldest members of this generation transition into adulthood and enter the workforce, their collective spending power is projected to reach $12 trillion, according to Nielsen. This shift will give them considerable influence over product offerings from manufacturers and retailers alike. Choices driven by ethics & sustainability Studies indicate that Generation Alpha is deeply motivated by a sense of purpose, surpassing Generation Z in its prioritization of sustainability and ethical considerations. According to research from Razorfish, nearly one-third of Gen Alpha respondents expressed a desire to “make a difference, help others, or help the planet” when asked about their future aspirations. Growing …