In a survey conducted by the Food Ethics Council, 2,131 British residents aged 16 to 24 were asked about their beliefs regarding the current food system. The results show that the British generations are divided when it comes to how fair they think the food system is to the environment and farm animals.
Generation Z Puts Beverage Industry to the Test
The demand for healthy and environmentally-friendly drinks is growing, especially among the younger generation. This may explain why smaller brands are increasingly selling their products in glass containers. “The future of the industry will depend decisively on whether production, sales, and marketing can meet the demands of young customers,” says Axel Erhard, consumer goods expert and partner at management consultancy A.T. Kearney. A recent study by A.T. Kearney analyzed the future of the beverage industry. In addition to product, supply chain, and brand areas, the study also examined the beverage consumption behavior of Generation Z, i.e. those customers born between 1998 and 2017. One of the results: in their consumption, young people are increasingly guided by their own values. In addition to personalized products and …
