Last year, mainstream UK television’s Channel 4 and plant meat producer the Meatless Farm entered into a seven figure equity deal. Now, following the channel screening two documentaries about the meat industry, the National Farmer’s Union and various right wing press have slammed Channel 4 for what they term “anti-meat propaganda”.
George Monbiot
Joaquin Phoenix, George Monboit and Others Join Veganuary Campaign
Veganuary today releases passionate personal messages from climate-conscious celebrities urging everyone to ‘Join the New Year’s Revolution’ and sign up to the 31-day plant-based pledge. The urgent call to action marks the launch of Veganuary’s 2020 campaign and is backed by Hollywood actors, and high profile environmentalists and athletes.