Good Karma flax milk

©Good Karma

Company News

Good Karma Raises Latest Funding Round and Appoints Mike Murray as New CEO

Flax milk producer Good Karma announces it has named Mike Murray as its new Chief Executive Officer as the company raises its latest round of funding.  According to Good Karma, Murray brings over 25 years of experience in consumer products, most recently as the leader of Teton Waters Ranch, a beef producer. Murray also previously held senior roles at free2b Foods, So Delicious Dairy Free, WhiteWave Foods Co. and Larabar. At Good Karma, he will help the company pursue strategic distribution growth in new and existing channels, increase brand awareness and targeted household penetration, and introduce new product lines across dayparts. “Compelling opportunity” “I am looking forward to leveraging my experience and passion for galvanizing food system change to help the team bring Good Karma’s …


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© Dean Foods

Food & Beverage

Dean Foods: A New Focus on Plant-Based Milk Alternatives

As demand for traditional dairy products continues to decline, plant-based alternatives are becoming increasingly popular. This has also had an impact on the US dairy company Dean Foods in the form of a drop in profits. In order to counteract its losses and simultaneously realign itself, the company now wants to concentrate largely on marketing plant-based milk product brands such as Good Karma. Last year, the dairy industry recorded a fall in profits of around 91 percent in the third quarter, not least as a result of falling consumer demand for conventional dairy products. As a result, contracts were terminated for many milk suppliers, and more investment was announced in the field of plant-based alternatives. “We want to get back into the plant-based business,” said …


Logo Dean Food Inc.

© Dean Foods


Dean Foods become Majority Shareholders of Good Karma

Dean Foods, one of the leading manufacturers of dairy products, announced on 2nd July that it has taken a majority stake in flax-based drink producers Good Karma Foods. Dean Foods had previously acquired a minority share in May last year and had hinted that this announcement could be pending. This diversification into plant-based milk producers by the Dallas firm provides more promising news about the future of vegan milk alternatives in the mainstream market.