Alfred’s Foodtech Launches “First” Sliced Plant-Based Cheeses With 18% Protein
Alfred’s Foodtech has officially entered commercial sales after four years of development, under the brand name Alfred’s Deli. The company has launched what is claimed to be a new category of hard cheese slices for the plant-based market; its debut products, Gouda and Gouda with Pesto, are said to be the first sliced plant-based cheeses to offer 18% protein. Alfred’s says it is already seeing strong early adoption from flexitarians, its main target audience. The company hopes to meet the growing demand for plant-based dairy alternatives with a strong nutritional profile. On LinkedIn, Alfred’s said the products were available for retail purchase across Israel at Victory supermarkets. “Just the beginning” After it was founded in 2021, Alfred’s quickly managed to produce prototypes of plant-based deli …