A new analysis from Greenpeace is stating that the European Nation (to also include the UK), must drop its meat consumption by 71% by 2030, and by 81% by 2050, in order to tackle animal farming’s contribution to climate breakdown.
New Study Finds Climate Impact Labels on Menus Encourage Less Red Meat Consumption
A new study published in the Journal of the American Medical Association (JAMA) finds that climate impact labels on fast food menus are an effective strategy for promoting sustainable food consumption. When presented with high-climate and low-climate impact menu options, more participants ordered a sustainable (ie non-red meat) fast food item compared to the control group. According to researchers, these findings suggest such labels offer an effective strategy for reducing red meat menu selections in favor of more eco-friendly choices. As the authors state, animal-based food production, especially beef, is estimated to be responsible for 14.5% of global greenhouse gas emissions, and reducing red meat consumption could lower diet-related emissions by as much as 55%. Since about one-third of Americans consume fast food every day, the …