In the last of our end-of-year guest posts, plant milk brand Milkadamia’s founder and CEO Jim Richards talks about his year in food. Richards is a specialist in regenerative farming, and his macadamia milk and butter products have seen huge success over 2019 and been rolled out into new markets amid a phenomenal year for dairy alternatives.
How Vegan Offerings Finally Caught Up With Modern Appetites
Once a niche trend associated with bland tofu and the frustration of scanning stores to find at least one cruelty-free cosmetics line, veganism has since become a powerful force unlocking a rapidly-growing business segment poised to grow further. The continued momentum, so notable that The Economist named 2019 “the year of the vegan,” only manifests how mainstream the trend is becoming. The ranks of vegans are progressively expanding, with now a quarter of 25- to 34-year-old Americans saying they are either vegans or vegetarians. This seismic force is showing no signs of stopping. So how exactly did vegan offerings finally catch up with modern appetites – and what lies ahead for the whole industry? The main force behind the sector’s growth? Consumers. People are now …
