German luxury fashion label Melina Bucher has launched handbags made with Mirum®, an entirely biodegradable and plastic-free leather alternative made by Natural Fiber Welding (NFW).
Billie Eilish Teams Up with Gucci to Debut Iconic Horsebit Bag in Animal-Free Material
Luxury fashion house Gucci announces the launch of its latest iteration of the iconic Horsebit 1955 bag, this time crafted in Demetra, an animal-free alternative material that Gucci has developed in-house. Developed over two years by Gucci’s team of technicians and artisans, Demetra is composed of 75% plant-derived raw materials, including bio-based polyurethane made from non-GMO wheat and corn, plant-based viscose, and wood pulp. This marks the first time that Gucci has used the Demetra material to recreate one of its bags, and the launch is accompanied by a campaign featuring musician Billie Eilish. Eilish, known for her commitment to a vegan lifestyle, told Vogue, “I am honored to be part of Gucci’s evolution in rethinking tradition. It’s a new understanding, and one that isn’t …