hires

Vera Oswald

Vera Oswald, vegconomist
About vegconomist

Vera Oswald Joins vegconomist Team

Vera Oswald will join vegconomist as Head of Customer Relations from Jan 1st, with a focus on increasing the global awareness of vegconomist in the industry, trade, investors and organisations. In addition, she will continue to drive the company’s development. With Vera, vegconomist gains a proven expert in the new food business with more than eight years of experience in this young industry. Vera Oswald has been managing projects and communications in the vegan sector for years. As Head of Communication at VeggieWorld, she was responsible for press, media partnerships, supporting programme and marketing campaigns for VeggieWorld events in Germany and Europe. Before that, she managed projects at the nutrition organisation ProVeg in the areas of corporate outreach, climate protection and event cooperation.

Organisations and brands:

Leslie Sims New Chief Marketing and Creative Officer, Impossible Foods

Leslie Sims ©Impossible Foods

People

Impossible Foods Hires Leslie Sims as Chief Marketing And Creative Officer

Impossible Foods announces that award-winning creative and marketing veteran Leslie Sims, formerly of Deloitte, will begin in the newly created role of Chief Marketing and Creative Officer on 1st Jan 2023. Sims has been hired by Impossible to “build out robust marketing and creative functions” as the company plans to “significantly increase consumer awareness and trial while pulling well ahead of other plant-based brands into a category of its own”, according to a press release. In her previous role as U.S. Chief Creative Officer at Deloitte Digital, Sims was named one of the Top 1CCOs’s in the U.S. by Adweek, one of the Most Creative Women in Advertising by Business Insider, and one of the Top Marketing Leaders and Innovators by Media. “Leslie is the …

more

Organisations and brands:

Bernhard Ilerup, Mycorena

© Mycorena
People

Mycorena Hires Quorn Commercial Director to Drive Growth

Swedish foodtech company Mycorena onboards Bernhard Ilerup as Head of Commercial Growth to support the company’s ongoing growth process. Bernhard Ilerup comes directly from a management position at Quorn Foods, a long-time market leader in mycoproteins. In his new role as Head of Commercial Growth at Mycorena, Ilerup is tasked with taking the company to a new level on the commercial side. With the goal of becoming the market leader in mycoproteins, the company is nearing the start of commercial production at the new Promyc production plant 3P, scheduled for 2023. Recently, there have been reports of a decline in the market for plant-based products, however, the market for mycoprotein is still on the upswing and is expected to continue to increase due to its …

more

Organisations and brands:

Dr Ranjani Varadan

Dr Ranjani Varadan, ©prweb
Company News

Shiru Appoints Dr. Ranjani Varadan, Ex of Impossible Foods, as Chief Scientific Officer

Shiru Inc. of California today announces the onboarding of  Dr Ranjani Varadan as its first Chief Scientific Officer. Dr Vardan was the first scientist hired by Patrick Brown at Impossible Foods where she served from 2011-2021 in roles including Vice President of Strategic Ingredients and Vice President of Research and Development. Founded in 2019, Shiru is focused on the discovery of naturally occurring proteins that can replace animal-based products. The company’s Flourish™ discovery platform combines precision fermentation, machine learning, and high-throughput screening to develop high-value functional ingredients. All-star lineup The news closely follows Shiru’s hiring of three new advisors including former president and CEO of Tyson Foods Dean Banks. Rachel Konrad, also previously of Impossible Foods, sits on the Board of Directors. Uniquely qualified “Ranjani …

more

Organisations and brands:

Dr Praegers-PerfectBurger

©Dr Praeger's

Company News

Dr. Praeger’s Appoints CPG Industry Veteran Andy Reichgut as CEO

Dr. Praeger’s Sensible Foods announces today that CPG industry veteran Andy Reichgut has been onboarded as the company’s new CEO, effective immediately. Reichgut brings over 25 years of CPG industry experience to the role, having most recently acted as General Manager for Violife cheese, an Upfield subsidiary (see our recent interview with Andy here regarding Violife and the vegan cheese category). He previously held the role of Executive Vice President at New Classic Cooking, where he headed Veggies Made Great, and prior to that worked in brand management and innovation at Pinnacle Foods, Mars and Reckitt Benckiser. “Dr. Praeger’s is a brand I have admired for many years and am excited and honored to join the organization as its CEO,” states Reichgut. “At a time …

more

Organisations and brands: