Marketing & Media

Mediterranean Brand RAMONA’s Rolls Out Six-Figure Ad Campaign in the UK

Last November, Mediterranean brand RAMONA’s launched at over 300 Sainsbury’s stores in the UK. Now, the company has rolled out its first nationwide ad campaign at the supermarket chain, with posters in almost 250 stores. The posters feature the slogan “Made with love (and chickpeas)”, alongside images of RAMONA’s falafel and houmous. They will be accompanied by a full-page ad in Sainsbury’s in-store magazine, featuring a 25p off coupon that can be used for any of the brand’s products. RAMONA’s has invested a six-figure sum into the campaign, which will run until February 8. The Sainsbury’s in-store magazine will be available until February 2, with coupons redeemable until the 28th. Vegan options at Sainsbury’s Sainsbury’s has significantly expanded its vegan range over the past year …


Hope Foods

©Hope Foods

Investments & Finance

Hope Hummus Acquired by Dairy Brand SAVENCIA

Colorado-based Hope, a leading brand of hummus and other plant-based dips and producer of the #1 organic hummus in the United States, has been acquired by SAVENCIA Fromage & Dairy. The acquisition includes the Hope Foods’ plant in Louisville, CO.   “Our core business remains cheese and dairy products, but we want to develop new offers in the plant-based category with taste differentiation and premium brands. Hope is a strategic fit for us to drive growth in premium natural food products” said Jean-Paul Torris, Chief Executive Officer for Savencia Fromage & Dairy. “Hope enlarges our brands portfolio in the USA into fast growing, ‘better-for-you’ products and provides an excellent opportunity to expand consumer options for great tasting, plant-based products.” “Hope has always stood for much …


sabra logo


Company News

Sabra Names Jason Levine as CMO

Sabra, maker of America’s favorite hummus, has appointed Jason Levine as Chief Marketing Officer (CMO). Levine joins Sabra from Mondelēz International, where he served as North America CMO, working on iconic brands including Oreo and Ritz and successful innovations like belVita and Good Thins. At Sabra, Levine will oversee global marketing and communications. His responsibilities will include driving Sabra’s growth strategy by introducing consumers to new ways of using Hummus and developing new offerings in the high growth plant-based food category.


Noa Hummus

© NOA GmbH & Co.KG

Products & Launches

NOA Launches Reduced-Fat Hummus

The delicious NOA taste and rich, creamy enjoyment with fewer calories – this is now possible thanks to NOA Hummus Natur, which contains 30% less fat than ordinary hummus. The irresistible combination of chickpeas, sesame and finely tuned spices uses considerably less fat than traditional hummus – and has a rich taste too! This makes it the perfect addition to the NOA range, whether as a dip, on bread or as an ingredient in delicious, creative dishes. Like all products in the NOA family, the new product is GMO-free, gluten-free and does not contain preservatives or artificial flavours.


© Hummus Pita & Co logo

Products & Launches

Vegan hummus ice cream from Hummus & Pita Co

The New York company Hummus & Pita Co is introducing vegan ice cream made from hummus. The ice cream, rich in vitamins and nutrients, is not only healthier than conventional desserts but also gluten-free and vegan, in line with the rising trend for healthy vegan ice cream flavours. Since August 1st, visitors to New York City have been able to find the hummus ice cream at all the company’s locations. It made sense for Hummus & Pita Co to introduce a line of hummus ice cream, due to the nationwide demand for and popularity of its “hummus shake”. The hummus owes its high protein content and healthy consistency to several ingredients; it is made from chickpeas, tahini, pure vanilla, coconut cream and almond milk. The …