Impossible Burger School Lunch

©Impossible Foods

Society

Impossible Foods Coming to More US Schools As Middletown, CT Adds Burgers to Menu

Impossible Foods announces Middletown Public Schools, a Connecticut district comprising 4,800 students, will soon add plant-based Impossible Burgers across its school menus.  The move comes after the district tested the burger with students at Middletown High School, 75% of whom reportedly gave the burger positive feedback, reports NBC Connecticut. According to Randall Mel, Middletown Public Schools’ food services manager, the district now hopes to expand it across all of its schools over the next few months.  “Most of the students actually said if it wasn’t labeled as the ‘Impossible Burger,’ they wouldn’t have known that it was meatless!” Mel commented. “Most of them said they would be willing to eat it multiple times per week.” Made for lunches Middletown Public Schools also offers Meatless Monday …

more

Impossible School Lunch Burger

©Impossible Foods

Society

Impossible Foods Unveils New Kid-Sized Patties and Whole-Grain Nuggets for School Lunches

Impossible Foods announces it is increasing its investment into school lunches by launching a pre-cooked Impossible Burger patty for kids. In addition, the brand will preview new whole-grain chicken nuggets at the School Nutrition Association Annual Conference taking place this week in Orlando, Florida.  More plant proteins Designed specifically for K-12 cafeterias, the new pre-cooked burgers come in kid-friendly patty sizes and offer a complete balanced nutrition profile, including a Child Nutrition (CN) label from the US Department of Agriculture. According to Impossible, the fully-cooked patties make it easier for schools to serve since they only require re-heating, as opposed to preparing from raw ingredients.  In addition, Impossible plans to introduce new whole grain Impossible Chicken Nuggets during the second half of the 2022-2023 school …

more

Impossible Foods Pat Brown

©Official Impossible Foods Facebook Page

Company News

Impossible Foods CEO Pat Brown Steps Down; Former Chobani Exec Will Take New Role

Pat Brown, the trailblazing scientist who founded Impossible Foods a decade ago, announces he is stepping down as the company’s CEO.  Former Chobani COO Peter McGuinness will take over as chief executive on April 4, Brown stated in a letter posted online.  Despite the changes, Brown says he will stay on with the company as its Chief Visionary Officer and director of the board. The transition is necessary, Brown wrote, because of the increasing difficulty balancing Impossible’s business operations with strategy and innovation.  Brown wrote: “As Impossible’s business has grown in size, scale and complexity, the demands of that business have increasingly encroached on the time I have available to lead strategic initiatives; to communicate our mission to the public and policy-makers; and most importantly, to guide …

more

Slutty Vegan Burger

© Slutty Vegan

Gastronomy & Food Service

Slutty Vegan Expands Empire With 4th Location in Duluth, Georgia

Slutty Vegan, the ultra-popular Atlanta burger chain, has opened the company’s fourth location in Duluth, Georgia with several more in the works.  Founded in 2018, Slutty Vegan is renowned for signature loaded burgers and sandwiches that attract spectacularly long lines and countless celebrity fans. Three other Slutty Vegan restaurants are located in metro Atlanta’s Westview, Jonesboro and Edgewood neighborhoods. Propelled by fearless branding and edgy social media marketing, Slutty Vegan quickly grew from beginnings as a mobile food truck into a multi-million-dollar cultural phenomenon. Eager for expansion  According to Nation’s Restaurant News, founder and owner Pinky Cole recently broadened Slutty Vegan ATL’s executive team by hiring MuHammad Yasin as District Manager and Joi Alexander as National Director of Sales & Catering. The latest hires will …

more

Impossible Shop Foods Restaurant Burger Dog Haus

©Impossible Foods

Gastronomy & Food Service

Impossible Foods Launches Restaurant Concept The Impossible Shop Across US

Impossible Foods launches restaurant The Impossible Shop in California, Texas, Arizona, Illinois and more.  Alt meat giant Impossible Foods has launched various restaurant concepts in collaboration with US hot dog eatery Dog Haus. The delivery-only, ghost kitchen is called The Impossible Shop and marks Impossible’s first own-brand foray into the sector.  Having opened 19 locations in California and eight in Texas, Impossible has added a further four locations in Arizona, three in Illinois, as well as individual locations in New York, Maryland, Colorado, and Wyoming. The Impossible Shop operates out of Dog Haus restaurant locations and is available on delivery platforms including DoorDash, Postmates, Uber Eats, and GrubHub. The menu features the latest products from Impossible Foods, such as the Impossible Chicken Nuggets Made From …

more

JR_ImpossibleBurger_VeganShake Johnny Rockets

©Johnny Rockets

Food & Beverage

Johnny Rockets Introduces Impossible Burger With Daiya Cheese & Vegan Shakes (But…)

FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Johnny Rockets and eight other restaurant concepts, today debuts the Impossible Original burger, Craig’s Vegan Shakes, and dairy-free Daiya Cheddar Style Slices at Johnny Rockets outlets for a limited time. Founded in 1986 on Melrose Avenue in Los Angeles, Johnny Rockets operates over 325 franchise and corporate locations in over 25 countries.

more

Impossible Wegmans

Impossible Foods © Wegmans

Company News

92% of Impossible Burger Sales Come Directly at the Expense of Animal Meat Products

Impossible Foods now supplies its plant-based meat to more than 11,000 retail outlets across all 50 states, a 77X increase in only six months. According to data collected by Numerator, most of these grocery store sales come at the expense of animal-derived meat. Also from today there is a huge nationwide retail rollout in Canada, details below.

more

Impossible Whopper

© Impossible Foods

Food & Beverage

The Impossible Burger Designated as Preferred Plant-Based Burger for Disney Theme Parks and Cruise Line

Impossible Foods announces a new strategic alliance today with Disney Parks, Experiences, and Products. As part of the alliance, the food tech startup’s flagship product – Impossible Burger – will be designated as the “Preferred Plant-Based Burger” of Walt Disney World® Resort, Disneyland® Resort, and Disney Cruise Line.

more

Impossible Burger 2.0

©Impossible Foods

Food & Beverage

Elevation Burger Announces Nationwide Launch of the Impossible Burger With Daiya Cheese 

Elevation Burger has added the vegan-friendly Impossible Burger and dairy-free Daiya Cheddar Style Slices to its menu. The plant-based options are now available in all US locations. The brand is known for serving 100% organic, grass-fed, free-range beef burgers and fries cooked in olive oil. 

more