Impossible Sausage

Cracker Barrel Impossible Sausage Breakfast

©Cracker Barrel
Gastronomy & Food Service

Cracker Barrel Debuts Impossible Sausage as First Plant-Based Meat Option

American restaurant chain Cracker Barrel is adding Impossible Sausage to its all-day breakfast menu, following a previous trial at 50 locations. The product is the brand’s first plant-based meat offering, and will join the restaurant’s classic homestyle breakfast menu selection.  A new staple Other plant-based breakfast options at the chain include fried apples, hash browns and grits. “At Cracker Barrel, our all-day, homestyle breakfast menu is a staple that draws enthusiasm from guests of all ages, so we are always exploring opportunities to improve how our guests experience breakfast,” said Sarah Breymaier, director of Menu Strategy at Cracker Barrel. She adds, “Our new breakfast menu innovations provide a personalized experience with delicious breakfast choices to satisfy every taste bud – whether guests are nostalgic for homestyle …

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Impossible Chicken Nuggets

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Facts & Figures

Impossible Foods’ European Expansion Begins With Launch Into 300 UK Restaurants

Impossible Foods’ European expansion has begun with the launch of the brand’s “Chicken” Nuggets and Sausage Patties in the UK. The nuggets and patties will first launch at 300 restaurants and chicken shops, including chains such as Chicken Cottage, Halo Burger, and Patty&Bun. Later this year, they will roll out at supermarkets with the addition of more products. According to Impossible, the nuggets are preferred two-to-one by UK consumers when compared with conventional chicken nuggets. Impossible’s nuggets have only been available in the US since late 2021, and this will be the first time they have launched outside North America. However, UK consumers will have to wait longer to try Impossible’s famous “bleeding” burger, which launched in Australia, New Zealand, and the United Arab Emirates …

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Alfred Impossible Sausage Sandwich

©Alfred
Food Service

Famed LA Coffee Shop Alfred Debuts Plant-Based Breakfast Sandwich with Impossible Sausage

Alfred, an Instagram-famous coffee shop chain, announces it is now introducing the “PBBS” – Plant-Based Breakfast Sandwich – to its menus. Featuring Impossible Sausage, the new breakfast item can be found at most of Alfred’s LA-based locations.  Described as a modern twist on traditional breakfast sandwiches, the PBBS is made with Impossible Sausage, Folded JUST Egg and Violife Cheddar on a vegan potato bun. Containing 20 grams of protein, each sandwich also comes with all-natural ketchup and Zab’s hot sauce.  The PBBS marks the latest breakfast sandwich launch for Impossible Foods, which supplies plant-based sausage for breakfast items at major brands like Starbucks and Jamba Juice. In March, massive Canadian coffee chain Tim Hortons re-launched its meatless breakfast menu with Impossible products after ending its …

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Impossible Foods Sausage Links

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Food & Beverage

Impossible Foods Launches “Uncompromising” New Sausage Links as 6th Retail Product

Impossible Foods announces it is continuing its accelerated grocery store expansion with new Impossible Sausage Links Made From Plants. The sausage is the brand’s sixth product debut in less than eight months, and will begin arriving in the meat aisles of select US grocers this month, with a national rollout coming this summer.  Plant-based twist on traditional technique Described as an “uncompromising” plant-based sausage, Impossible’s links are available in Italian, Spicy and Bratwurst flavors, and offer the savory taste and unique “snap” of conventional pork sausage. The sausage links are created by stuffing seasoned ground sausage into a plant-based casing and twisting the link off – a technique similar to those used in traditional sausage-making.  The cooked links contain 11-12 grams of protein per serving …

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Impossible Foods Wild Nuggies

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Meat- and Fish Alternatives

Impossible Foods Launches Kid-Friendly Wild Nuggies and New Sausage Patties

Impossible Foods announces the company is rolling out two new retail products: Wild Nuggies plant-based nuggets and breakfast sausage patties.  Wild Nuggies are Impossible’s first animal-shaped nuggets, and are made to represent several vulnerable or critically endangered wild species: the Galápagos tortoise, black rhino, polar bear and right whale.  Through the designs, the company hopes to help kids and families connect their food choices to the health of the planet, as environmental stewardship is a core part of Impossible Foods’ company mission. Impossible notes Wild Nuggies will offer the same taste as the original Impossible Nuggets with no cholesterol, 10 grams of protein, and 40% less saturated fat than leading traditional chicken nuggets. From a sustainability perspective, Wild Nuggies use 49% less land, 44% less …

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ImpossibleSausage

©Impossible Foods
Products & Launches

Massive Retail Launch Across USA For the Impossible Sausage

Alt meat giant Impossible Foods today announces it is taking its new ground sausage product into retail via multiple outlets throughout the US, stating that 66% of consumers said Impossible Sausage tasted as good as or better than pork ground sausage. The retail launch follows the recent appointment of David Borecky as CFO.  The Impossible Sausage Made From Plants will be hitting the shelves in two flavors – Savory and Spicy With 30% fewer calories, 47% less total fat, and 43% less saturated fat when cooked – when compared to the leading animal-derived competitor – Impossible Foods is clearly aiming at the growing vegan and flexitarian market concerned with health and sustainability.  Plant-based pork is an important frontier as pork accounts for nearly 38% of …

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Impossible Foods impact report

©Impossible Foods

Company News

Impossible Foods Publishes Report Detailing How Animal Ag is Destroying the Planet

Impossible Foods published its 2020 Impact Report today, titled “Turn Back the Clock,” discussing how COVID-19 provoked the largest operational expansion in the company’s history. It explains how animal agriculture is destroying the Earth, and demonstrates how sustainable plant-based foods can help our planetary situation. 

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Impossible Foods sausage

©Impossible Foods
Company News

Impossible Breakfast Sausage to be Available in Over 20,000 Restaurants

Six months after the initial release of the Impossible Foods sausage patty, the California brand announces it will make the product available to all US restaurants through its distribution channels including Dot Foods, Sysco, and US Foods. This means that over 20,000 foodservice locations will have the option of serving the sausage.

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BK croissantwich

©Impossible Foods
Food & Beverage

Impossible Foods Announces Impossible Pork and a Burger King Sausage Croissant

Impossible Foods today announces it is introducing an Impossible Pork product which CEO Pat Brown refers to in a video  as a “pivotal moment” for the company. Impossible also reveals from late January, select Burger King locations will be serving the Impossible™ Croissan’wich®, featuring a patty made with Impossible Sausage.

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