The Rebel Whopper continues to cause controversy on both sides of the Atlantic. Here we update on the Florida lawsuit where BK has now asked the judge to dismiss the fraud claim as vegans “were unreasonably ignorant,” and meanwhile in the UK, The Advertising Standards Authority receives complaints that BK’s advertising is misleading.
Plant Power Fast Food Partners with Alpha Foods for More Affordable Vegan Burgers
Plant Power Fast Food, a leading vegan fast food chain, announces new lower-priced menu items as it works to achieve price parity with traditional fast food brands. To create the menu, the chain worked with plant-based brand Alpha Foods to make new pea protein burgers and cheeseburgers priced at $4.95 and $5.95, respectively. Removing barriers “One of the core criticisms of plant-based food is that it is expensive, our goal is to remove that barrier and make plant-based fast food an easy choice,” states Plant Power co-founder and COO Zach Vouga. According to the brand, the company’s new offerings are now priced within $1-2 of similar animal-based meat burgers at global brands like Burger King, Wendy’s and McDonald’s. In fact, Plant Power’s new pea protein-based …
