Leverage the Cost-of-Living Crisis and Grow Your Plant-Based Business
Upon entering a new year, there will be things we want to leave in the past and others we want to bring into the future. Unfortunately, last year’s cost-of-living crisis has stepped into 2023 with us and it looks set to stay for a while yet. Food inflation is having an immediate impact on grocery prices, affecting everyday consumers and businesses alike. According to Statista, the inflation rate for food and non-alcoholic beverages in the European Union reached a staggering 17.9% in November 2022. Consumers are reacting by purchasing fewer treats and reducing their overall budgets and consumption. Additionally, people are changing what they are buying and from where, including switching supermarkets and cutting back on purchasing meat products. Plant-based products less vulnerable to inflation …
