influencer

Beyond Meat Kim Kardashian

©Beyond Meat
Marketing & Media

Kim Kardashian Joins Beyond Meat as New Chief Taste Consultant

Beyond Meat (NASDAQ: BYND) announces it is partnering with media icon and entrepreneur Kim Kardashian in its latest campaign, which features Kardashian as the brand’s new “Chief Taste Consultant.” In the campaign, Kardashian will highlight Beyond’s plant-based portfolio with signature recipes and creative content in the brand’s newsletter. A stock boost Beyond Meat’s stock value reportedly jumped by 8% upon news of her endorsement. With over 300 million Instagram followers, Kardashian is a massive influencer and tastemaker in food, fashion, beauty and more. The superstar chose to work with Beyond because she is a long-time fan of the company’s products and mission. “I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset – my taste,” …

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influencers ProVeg New Food Hub

© ProVeg New Food Hub
Marketing & Media

The Power of Influence – Macro vs Micro-Influencers

This article is part six of the Vegconomist X ProVeg International New Food Hub article series, which aims to make actionable insights into the plant-based space more readily accessible. ProVeg International recently published an infographic detailing the difference between macro- and micro-influencers and how best to incorporate them into your company’s marketing strategy.  Social media is a central asset in every company’s marketing arsenal. With Millennials and Gen Z consumers trusting influencers twice as much as they trust friends and family for recommendations, it is essential your company has insight into what type of influencers exist and how to effectively engage them to support your brand. The Difference Between Micro- and Macro-Influencers According to the infographic, macro-influencers are accounts which typically have over 100,000 followers. …

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© nutpods

Food & Beverage

Trendy Californian Brand Nutpods Launches Zero Sugar Barista Oat Line

Popular vegan creamer brand nutpods has just introduced a new line of zero sugar barista oat milks that are tailor-made for espresso drinks. The California-based brand, born from a Kickstarter campaign, was founded by Madeline Haydon in 2013 and has benefited from its ambassador and influencer marketing programs, as well as help from niche bloggers. The new collection “will satisfy nutpods fans’ desires for an easy to foam and froth oat milk designed to create barista-quality lattes and cappuccinos at home but without the high levels of sugar often found in oat milk,” says the brand.  Original and Cinnamon Dolce flavored Barista oat milks in 32oz cartons are now available at Sprouts and Fresh Thyme. “Our zero-sugar brand has always been about giving the consumer choice …

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Squeaky Bean house

©Squeaky Bean

Marketing & Media

Squeaky Bean to Host “World’s First Foodie Influencer Hub” in Big Brother Style Mansion

Squeaky Bean today announces that it will give social media influencers the opportunity to spend three weeks in a luxury residence, which will operate as an “influencer house” with the chosen creatives coming together to produce their own content and collaborate on ideas, whilst being challenged to go plant-based for the full 21-day duration of their stay. “It’s the most exciting creator house concept anywhere in the world.” The project, which begins this September, will be open to both vegan and non-vegan influencers, who will be tasked with taking part in culinary classes and activities to unlock additional treats and areas of the house. “To put yourself forward for selection you should be active on social media, eager to try new things and be ready to …

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