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Products & Launches

Ireland’s Red Meat Giant ABP Launches Pea-Based Duck, Lamb, Pork & Beef Under New Dopsu Brand

Irish meat producer ABP has launched a new retail plant-based brand named Dopsu, a portmanteau of ‘doppelgänger’ and ‘substitute’. The portfolio consisting of frozen No-Beef Pieces, No-Chicken Pieces, No-Duck Pieces, No-Lamb Pieces and No-Pork Pieces, is aimed towards flexitarians and will be listed from July onwards in both supermarket and online channels in the UK. “The launch of a meat substitute brand complements our core business, beef“ ABP first entered the meat-free category in 2011. This May, ABP Food Group made a deal with UK agri-food business Fane Valley Co-op to acquire the remaining 50% holding in its red meat business, which included Linden Foods, a Northern Ireland market leader in processed red meat. Bob Carnell, Chief Executive Officer of ABP UK, said: “With research …