Biotiful Gut Health Launches First-to-Market Oat Kefir Yogurts
The UK’s number 1 kefir brand, Biotful Gut Health, recently announced a category first in the form of a new range of Oat Kefir yogurts, made with gluten-free oats, fruit and billions of live vegan cultures. Kefir, a yogurt-style drink (though thinner in consistency) originally hailing from the Caucasus mountains, has been consumed for more than 2,000 years. Usually produced with animal milk, the product is hugely beneficial to gut health and contains large amounts of good bacteria and yeast. Biotiful, founded in 2012 by Natasha Bowes, is the UK pioneer of kefir products with a market share of 70% latest MAT (source: IRI 9th July 2023), stating it is on track to hit £100m retail sales value in the next two years. The company’s …