University of Stirling’s Clean Food Scale Provides Guidance for Transparent Plant-Based Labeling
A recent study from the University of Stirling has introduced a new scale designed to better understand the growing clean food consumerism trend. As demand for natural, additive-free, and transparent food options rises, the Clean Food Consumerism (CFC) scale is expected to help food manufacturers, including those in the plant-based sector, navigate consumer preferences and align products with evolving expectations. The study, conducted by the University of Stirling in collaboration with Ariel University in Israel, defines clean food consumerism through five key dimensions: authenticity, transparency, familiarity, ease of use, and healthiness. These dimensions were identified through an extensive survey of nearly 1,000 consumers, revealing insights into what motivates purchasing decisions in the clean food category. Top priorities for consumers According to the study, health benefits …