“There is No Problem to Fix”: UK Government Urged to Reject Plant-Based Dairy Labelling Guidance
Food awareness organisation ProVeg UK has called on the UK government to stop the publication of guidance that would restrict the labelling of plant-based dairy alternatives. The guidance has been drawn up by the Food Standards & Information Focus Group (FSIFG), which aims to help trading standards officers interpret inherited EU laws. It is set to be published at Easter, and would prevent plant-based dairy companies from using terms such as “not milk”, “cheeze”, or even “alternative to milk”. But ProVeg argues that the guidance will stifle the plant-based industry instead of taking advantage of opportunities for growth. The UK is the second-largest consumer of plant-based alternative proteins in Europe, and is home to many alt dairy companies. “One of the reasons the UK voted …