Rügenwalder Mühle is a family business that started in 1834, in the town of Rügenwalde, Germany, known for its sausage specialties. The company is expanding its portfolio to cater to the growing number of flexitarians, vegetarians and vegans by offering a new array of products, such as vegan sausage and vegetarian salami.
local products
Generation Z Puts Beverage Industry to the Test
The demand for healthy and environmentally-friendly drinks is growing, especially among the younger generation. This may explain why smaller brands are increasingly selling their products in glass containers. “The future of the industry will depend decisively on whether production, sales, and marketing can meet the demands of young customers,” says Axel Erhard, consumer goods expert and partner at management consultancy A.T. Kearney. A recent study by A.T. Kearney analyzed the future of the beverage industry. In addition to product, supply chain, and brand areas, the study also examined the beverage consumption behavior of Generation Z, i.e. those customers born between 1998 and 2017. One of the results: in their consumption, young people are increasingly guided by their own values. In addition to personalized products and …
Study Shows Vegan Diet is Better for the Planet than Consuming Local Products
According to a new study published by ScienceDaily, eating a vegan diet could be much more environmentally friendly than consuming local products. With regards to eating habits in the European Union, meat and dairy products are responsible for the “lion’s share” of greenhouse gas emissions, the report says.
