©Rügenwalder Mühle


Rügenwalder Mühle: “It is Very Important to Us For Consumers to See Exactly Where the Raw Materials Come From and What Kind of C02 Footprint a Product Has.”

Rügenwalder Mühle is a family business that started in 1834, in the town of Rügenwalde, Germany, known for its sausage specialties. The company is expanding its portfolio to cater to the growing number of flexitarians, vegetarians and vegans by offering a new array of products, such as vegan sausage and vegetarian salami.


beverage water juice supermarket drink

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Generation Z Puts Beverage Industry to the Test

The demand for healthy and environmentally-friendly drinks is growing, especially among the younger generation. This may explain why smaller brands are increasingly selling their products in glass containers. “The future of the industry will depend decisively on whether production, sales, and marketing can meet the demands of young customers,” says Axel Erhard, consumer goods expert and partner at management consultancy A.T. Kearney. A recent study by A.T. Kearney analyzed the future of the beverage industry. In addition to product, supply chain, and brand areas, the study also examined the beverage consumption behavior of Generation Z, i.e. those customers born between 1998 and 2017. One of the results: in their consumption, young people are increasingly guided by their own values. In addition to personalized products and …