Over the past year there has been a sharp increase in vegan recipe searches on social media platforms such as Tik Tok, as people under lockdown restrictions have more time for baking and making home-cooked food. A recent survey from Chewsygum found that #vegan videos as a whole have been viewed 8.1 billion times, whilst #veganrecipe and #veganrecipes have a combined total of 939 million views.
During lockdown, vegan alternatives became increasingly popular in the UK. Now, a recent statistic from Finder shows that 39% of Britons plan to further reduce their meat consumption, indicating rising potential in the plant-based category after lockdown. At the same time, there is a growing awareness of sustainability issues across the country.
Fast food in the UK may not be as fast or easy to access during lockdown but it is still possible in some areas thanks in part to Deliveroo. Lewis Hamilton’s vegan chain Neat Burger just announced on Twitter a collaboration with the delivery service so that contactless deliveries can be made without breaching quarantine rules.