unMEAT’s Vegan Luncheon Meat Launches in 960 Australian Woolworths Stores at Price Parity
unMEAT, an alt meat brand owned by Philippines-based seafood giant Century Pacific, is expanding into Australia with a rollout at the country’s largest supermarket chain, Woolworths. The brand’s shelf-stable vegan luncheon meat is now available at 960 Woolworths stores across the country, at price parity with conventional luncheon meat products. The meat alternative is also available from the Woolworths website. According to Century Pacific, one in three Australian consumers is consciously reducing their meat intake, meaning the company sees favorable prospects for the unMEAT brand in the country. “The thesis behind plant-based alternatives remains,” said Greg Banzon, executive vice president and COO of Century Pacific. “Consumers want healthier and more planet-forward food choices. As a food company, we need to address these needs through innovation …