Most alt-protein companies start out by making the basics, like burgers and nuggets. But US-based Prime Roots has taken a different approach, aiming to make plant-based comfort foods that aren’t widely available.
Daiya and The Kraft Heinz NotCompany Both Launch Vegan Mac & Cheese in Canada
Two major, noteworthy brands in the alternative foods space have launched vegan mac & cheese products this week in Canada, a country known for its love of the traditionally dairy-heavy dish. The Kraft Heinz Not Company, a joint venture between Kraft Heinz — the name most closely associated with packet mac and cheese — and Chile’s NotCo, has today debuted KD NotMacandCheese in Canada, marking the first plant-based addition to its Canadian product line. Concurrently, Daiya, known for its dairy-free cheese alternatives, announced the introduction of a new line of Dry Powdered Mac & Cheese. Canada as biggest market for mac & cheese In November of last year, The Kraft Heinz Not Company debuted the plant-based Mac & Cheese in the United States. However, the …