It’s day four in our celebratory series about the wonderful world of plant milks, leading up to World Plant Milk Day this Saturday 22nd. We are featuring different plant milk brands every day this week to see how they are celebrating and how they envision the future of the milk industry. Today, the spotlight is on Milkadamia.
PlantBaby: “CPG Products Aren’t Going Anywhere and We Want to Challenge the Industry to Do Better”
In a sea of wellness brands, PlantBaby, a plant-based company focused on supporting children’s nutritional journey from infancy to adulthood, has carved a highly unique niche. Founded by husband and wife Alex and Lauren Abelin, PlantBaby is on a passionate mission to reinvent children’s food, beverage and supplements by sourcing sustainable, organic ingredients and supporting regenerative agriculture. Its first product, Kiki Milk, launched in 2021 as the “world’s first” organic plant-based milk designed specifically for kids, and achieved sell-out success at Thrive Market and beyond. Now, the company is looking to revolutionize macadamia milk with Mac Nut Milk – an organic, clean-label product it describes as “wildly delicious” and nutritionally superior to most competing brands. We spoke to Co-founder Lauren Abelin about PlantBaby’s innovative portfolio …