Make-up News - vegconomist: the vegan business magazine

©Haus Labs

Lady Gaga’s Haus Laboratories Makeup Launches Vegan Eye Shadow Palette

October 6, 2021

Lady Gaga’s beauty brand Haus Laboratories introduces the Love For Sale Shadow Palette, released in the run-up to the album of the same name by Lady Gaga and legendary jazz singer Tony Bennett, which will be released on 1st October featuring the duo’s renditions of the Cole Porter songbook. Developed in Italy, the vegan eye shadows are now available in 18 shades ranging from matte shades and are suitable for all skin tones. Haus Laboratories was founded in 2019 by Gaga as a “global, digital-native makeup brand that celebrates art, colour and self-love”. Haus Labs is known for its eyeliners in liquid, micro-tip, kajal and gel pencils, lipsticks, Lip Crayons, award-winning The Edge Precision Brow Pencils, and PhD Hybrid Lip Oils. All products are 100% …

Fashion, Design & Beauty

Google Analytics Data Reveals UK Trends in Vegan and Cruelty-Free Beauty

May 4, 2021April 29, 2021

A study by online store Shop Like You Give a Damn looked at the most Googled vegan and cruelty-free beauty, makeup and skincare phrases, as well as products and brands in the UK, including differences by country and city. The results also show the most searched beauty and cosmetics brands in each location; interestingly, people in the Scottish city of Aberdeen are very interested in cruelty-free makeup brushes!

©Givaudan

Fashion, Design & Beauty

Givaudan Launches ‘New Red 1805’ Pigment for Vegan Make-up, Made From a Chinese Radish

September 9, 2020

Givaudan Active Beauty has launched a new plantbased pigment created with Chinese red radish ‘Raphanus Sativus L’. The New Red 1805, for use in natural make-up, offers a sustainable alternative to conventional synthetic red pigments, creating opportunities for producers to respond to the increasing trend for vegan and cleaner beauty.

Organisations and brands:

Givaudan

©Urban Decay

Cosmetics & Bodycare

Demand for Cruelty-Free and Vegan Cosmetics is “Spiralling” – US Market to Surpass US$3 Bn by 2025

March 1, 2022August 6, 2020

The global cosmetics market is seeing “spiraling demand for cruelty-free and vegan” options, according to a recent study which states that the US market for vegan cosmetics is forecast to surpass US$3 billion by the end of 2025. Yesterday as an example we reported on Rihanna’s Fenty Skin which took $100K in just a few weeks after launching.

©e.l.f

Fashion, Design & Beauty

Cruelty Free Beauty in Mainstream as e.l.f Acquires W3LL PEOPLE and Who Magazine Reports Best Brands

June 20, 2020February 26, 2020

Vegan beauty does not receive the same level of press coverage as vegan food, but is arguably important if we are truly going to see the end of animal suffering and exploitation. Two developments in the world of cruelty-free beauty this week are encouraging and appear to show that consumers continue to seek vegan cosmetics.

©thekatvond

Fashion, Design & Beauty

Kat Von D sells Ownership of KVD Vegan Beauty to Focus on Vegan Shoe Brand Von D Shoes

August 4, 2022January 27, 2020

After a 12 year partnership, founder Kat Von D has announced that she has made a full departure from her make-up brand KVD Beauty to focus on other artistic endeavours, namely her vegan shoe line and upcoming album. Effective immediately, this makes KENDO the sole owner and force behind the beauty line.

Organisations and brands:

Kat Von D

KENDO

KVD Beauty

Image: Flawless Lashes

Health

Over a Third of Vegetarians / Vegans Intentionally Use Makeup Containing Animal By-Products

November 13, 2019

A new survey conducted by Flawless Lashes by Loreta shows 34% of non-meat eaters are still knowingly using animal by-products within their cosmetics. In a survey of over 500 UK-based vegetarians, 36% were unaware that makeup can contain animal ingredient, but of those who were aware, 34% still knowingly used these products.

Fashion, Design & Beauty

The Best Vegan Cosmetic Brands as Voted by Public

May 12, 2022July 24, 2019

The most popular vegan cosmetic brand revealed in a recent survey was is e.l.f., with its animal-free, humbly priced products. Renowned for the ‘Naked’ eyeshadow palette, Urban Decay is the vegan brand with the second highest rating as voted for by the public.

Avocado fruit and oil on white background

Fashion, Design & Beauty

Vegan Beauty as a Leading Trend

December 20, 2018

The beauty and personal care market has seen a huge rise in new vegan products in 2018. In the 12-month period ending January 2018, vegan beauty products in the UK have seen sales rise by 38%. Consumers are consciously seeking plant-based and cruelty-free products for ethical, environmental, or trend-led reasons, and the global market has been quick to respond.

©Milk Makeup

Wu-Tang Clan Leader RZA Launches Vegan Lipstick

June 25, 2022November 12, 2018

The Wu-Tang Clan has collaborated with Milk Makeup on a line of vegan lipsticks. The collection is called Wu-Tang x Milk Makeup, and is inspired by the group’s passion for Shaolin Kung Fu.

Fashion, Design & Beauty

Meet Thrive Causemetics: Vegan Make-Up with Added Philanthropic Value

July 8, 2020August 14, 2018

The vegan make-up company “Meet Thrive Causemetics” has managed to expand from a small make-up startup to a multi-million dollar company in just three years. The vegan brand now sells one tube of mascara every nine seconds, and every time a product is purchased, another is donated to women in need. Thrive Causemetics sees its philanthropic efforts as an essential factor behind the success of the company. According to a study by Cone Communications, over 90 percent of customers are very interested in where the money they spend goes, and most would switch to a brand which they know spends the money well. Founder Karissa Bodnar markets Thrive Causemetics products with the maxim “beauty with meaning”. For every product sold, another product is donated to …

veganes, tierversuchsfreies Makeup von Kat von D

Products & Launches

Kat von D Presents Vegan, Animal-Free Make-up Collection

July 28, 2022May 24, 2018

A new collection of vegan, animal-free make-up has been released by Kat von D. To mark the brand’s 10th anniversary, a limited gold collection with vegan make-up products for the eyes, lips and face will be offered. This limited collection is available online at Cinco.

Organisations and brands:

Kat Von D

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The vegconomist-newsletter
information for decision-makers