Last month it was predicted that the biggest new movement in food for 2019 will be “#masculine plant powered”. The food design expert who predicted this trend cites the enormous success of Derek Sarno’s range for Tesco and his book Wicked Healthy as one example of this emerging trend.
masculine plant power
Lisette Kreischer: “We are Heading Towards a Tipping Point”
In this first part of our investigation into the emerging media trend towards “heganism” or the marketing of vegan food as masculine, we speak to plant expert, cook and author, Lisette Kreischer. Lisette is the author of ten books on vegan food and sustainable living, and is also the co-founder of the company behind The Dutch Weed Burger.