NotCo Announces US Retail Debut of NotMayo
NotCo, in partnership with The Kraft Heinz Not Company, announces its popular NotMayo is now available in US retailers The Fresh Grocer, ShopRite and PriceRite, as well as select regional stores for Target, Kroger and Meijer. According to Matias Muchnick, NotCo’s founder and CEO, the product is launching in the US more than five years after its initial, highly successful debut in Chile. The company says the rollout is made possible by NotCo’s joint partnership with CPG giant Kraft Heinz, and reports NotMayo beat both animal and plant-based mayo’s in consumer tests. In Chile, a country that is said to consume about 4kg of mayonnaise per capita each year, NotMayo became a runaway success when it launched in Jumbo markets nationwide in 2017. At Jumbo, …
