Mcdonald's Mcplant

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Fast Food

McDonald’s Says McPlant Trial Was Unsuccessful in the US, Meanwhile Ongoing Expansion Continues in Europe

Joe Erlinger, the president of McDonald’s US, has said that trials of the McPlant burger in the country were not successful, despite the ongoing expansion of the menu option in Europe. Speaking at the Wall Street Journal Global Food Forum in Chicago, Erlinger said the burger had been tested in two US cities — San Francisco and Dallas — but had not performed well enough in either one. Consequently, McDonald’s US does not have immediate plans to introduce plant-based options; however, Erlinger said the chain would continue to monitor the plant-based meat trend. He noted that there was little demand for healthier options at McDonald’s US, with even salads having been discontinued due to poor sales. Additionally, he said the prices of plant-based products were …

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McDonald's Deutschland launches Famous McPlant Burger

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Fast Food

McDonald’s Germany Launches Beyond McPlant Menu Curated by Rock Stars Bill & Tom Kaulitz

The “Famous Order” menu, long established in the United States, is now being introduced at McDonald’s Germany. The internationally known musicians, twins Bill (husband of Heidi Klum) and Tom Kaulitz of the rock band Tokio Hotel, are crafting unique McPlant menus for this rollout. The McPlant burger patty and McPlant nuggets are produced by Beyond Meat, and currently are not available in the USA, as far as we understand. From today May 8, Bill and Tom Kaulitz will feature their personalized menus at McDonald’s Germany. They join the ranks of global icons such as Travis Scott, Mariah Carey, and BTS, who have previously curated their own “Famous Order” selections in the USA. The twins have curated the menus, including their distinct burger variations. Bill’s signature …

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