Following a successful trial in London, a new ready meal delivery service called Planty has launched and is ready to serve its DTC plant-based meals to the rest of the UK. Plant-based foods sales are surging, further accelerated by this latest pandemic as consumers make the link between animal agriculture and zoonotic diseases.
GRUBBY Partners With LEON to Launch New Limited Edition Recipe Kit Range
UK plant-based recipe kit startup GRUBBY has partnered with LEON Grocery to launch a range of limited-edition dishes. From October 3 to 30, subscribers will be able to choose from four new recipes — Med Veg and Pesto Salad, Korean Sticky BBQ Cauliflower, Mexican Black Bean Salad, and Crispy Souvlaki Skewers. Each will come with one of LEON’s microwaveable rice pouches in either Spicy or Herbed flavour. Recreating the LEON experience LEON is a restaurant chain that aims to offer “naturally fast food”. In 2019, the brand launched a grocery range at supermarkets featuring sauces, dips, soups, and more. Like the new meal kits, these products aim to help consumers recreate the LEON dining experience at home. Customers who sign up for the limited-edition meal …