meal kits

GRUBBY and LEON recipe kits

© GRUBBY/LEON
Products & Launches

GRUBBY Partners With LEON to Launch New Limited Edition Recipe Kit Range

UK plant-based recipe kit startup GRUBBY has partnered with LEON Grocery to launch a range of limited-edition dishes. From October 3 to 30, subscribers will be able to choose from four new recipes — Med Veg and Pesto Salad, Korean Sticky BBQ Cauliflower, Mexican Black Bean Salad, and Crispy Souvlaki Skewers. Each will come with one of LEON’s microwaveable rice pouches in either Spicy or Herbed flavour. Recreating the LEON experience LEON is a restaurant chain that aims to offer “naturally fast food”. In 2019, the brand launched a grocery range at supermarkets featuring sauces, dips, soups, and more. Like the new meal kits, these products aim to help consumers recreate the LEON dining experience at home. Customers who sign up for the limited-edition meal …

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Vegan fried chicken brand VFC and the plant-based recipe kit startup Grubby, have partnered to offer exclusive chicken dishes for Veganuary.

© Image courtesy of VFC
Delivery Services

VFC and Grubby Join Forces for Exclusive Vegan Fried Chick*n Menu for Veganuary

Two leading UK vegan food companies, the famous fried chick*n brand VFC and Grubby, a recipe kit startup, have partnered to offer exclusive high-protein dishes for Veganuary. VFC will be Grubby’s “breaded chick*n partner,” adding three new recipes: Crispy Chicken Burger, Korean Fried Chicken, and Chicken Katsu Curry. The brand’s popular range of fried chicken alternative products will add a protein-rich alternative to Grubby’s healthy fakeaway and street food 2024 menu. The collaboration will expand to provide five new recipes during the year. Alison Reilly, Head of Marketing for VFC, said: “As the leading plant-based meal kit in the market, partnering with Grubby is a fantastic way to convert new consumers to the incredible taste of VFC and realise our mission to spare as many chickens’ lives as …

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© Grubby
Products & Launches

Plant-Based Recipe Kit Startup Grubby Announces First Retail Launch at Tesco

Grubby, a UK startup offering plant-based recipe kits, has announced that it is launching at Tesco following the success of its D2C business. The launch marks the first time Grubby has been available for retail, with three recipe kits on offer — Aubergine Thai Green Curry, Curried Coconut Dahl, and Crispy Gnocchi Puttanesca. Each kit serves two people and will be presented in a dedicated branded display, with more varieties set to be introduced soon. Grubby began as a B2B business delivering to offices, before pivoting into D2C during the pandemic. The brand has over 56,000 customers, with customer spend trebling within the past year. The new launch comes as Tesco reports that plant-based is a “high-growth category”, countering media claims that the industry is …

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Vegan meal kits cooked and served

© Just Add Vegan
Delivery Services

Just Add Vegan Opens Seed Round to Officially Launch Meal Kit Delivery Service in Australia

Australian vegan meal kit subscription service, Just Add Vegan, has opened an AUD$700 thousand seed round to upgrade its subscription platform, enhance operational efficiency, and officially launch in New South Wales and the Australian Capital Territory.  Just Add Vegan was founded in 2021 by Padma Lianos and Arthur Voorwinden as Australia’s first health-focused meal kit service, operating at the intersection of plant-based eating and convenience.  Since its establishment, the company has tested its concept by delivering over 12,000 meal kits to more than 300 customers, allowing it to assess its viability, enhance its operations, and measure its potential success. “It was tremendously rewarding to see our vision come to life and to hear from customers that Just Add Vegan was actually ‘life-changing’ for them. Probably …

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ProVeg NHF

© ProVeg International

Delivery Services

How Meal Kit Companies Target Flexitarians to Promote Plant-Based & Drive Profits

Consumers are increasingly turning towards convenience, as lives get busier and working hours lengthen. This behaviour change is important for customer-focused food companies to consider, as it will affect how consumers approach mealtimes and thus, what they buy and eat. At the same time, the plant-based sector is seeing no sign of slowing down, with 40% of consumers now buying plant-based foods.  To appeal to as many consumers as possible, many meal kit brands have turned to the plant-based market, combining convenience with new ranges of plant-based recipe boxes. The past few years have also seen a huge increase in smaller recipe kit and meal box brands dedicated entirely to plant-based or vegetarian ingredients. Although these levels of growth have proved to be unsustainable, the …

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Nature's Prime Chicken Tenders

©Improved Nature
Food & Beverage

Improved Nature Creates Plant-Based Meat Option for Meal Kit Companies

Improved Nature, a plant-based protein company, announces it is now offering its Nature’s PRIME products in smaller sizes designed specifically for meal kits. Available in four varieties, the new 4 oz. packages offer a quick and simple plant-based meat alternative for meal subscription companies. Nature’s PRIME is a dehydrated, neutral-flavored plant protein that recreates the texture and experience of eating meat. Made from non-GMO soy, the product is created from a proprietary process and comes in four varieties for meal kits: slices, bits, shreds and mini pieces. Once rehydrated, Nature’s PRIME can be easily seasoned, marinated or spiced to replace meat in nearly any recipe.  The product is also highly economical – a 4 oz. package of Nature’s PRIME becomes 1.25 pounds of plant protein …

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Quorn Buttermilk Nacho Burger Box

© Quorn
Products & Launches

Quorn Debuts Chef-Created Meal Kits & Environmental Documentaries

Alt-meat brand Quorn has launched four chef-created meal kits in collaboration with UK company chefs for foodies. The kits will allow consumers to enjoy restaurant-quality Quorn meals at home. The meal kits, which can be ordered from the chefs for foodies website, consist of: Alu Tikki Chaat Bomb with Kachumber Salad: Developed by Dipna Anand, this kit consists of a Quorn fillet and potato patties topped with chaat. Quorn ChiQin Nacho Burger and Fries: A buttermilk-style Quorn burger with crushed nachos and peacamole, created by Ella Cockman. Double Quorn Pepperoni Pizza: Made by master pizza-maker Ricardo Arias Regalado. This pizza is not vegan due to the use of dairy mozzarella. Quorn Diavlo Pizza: Also by Arias Regalado, this pizza features vegan mozzarella cheese, spicy Quorn vegan …

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The Flavourists

©The Flavourists
Products & Launches

Plant-Based Meal Kit Brand The Flavourists Launches With Major UK Backing

The Flavourists, a new plant-based meal kit brand, has launched in the UK. Hitting the shelves of Waitrose, Booths and Ocado this April, the brand is backed by major British food manufacturer, Samworth Brothers.  Following data analysis of over 27.5 million conversations on plant-based meals in the UK, The Flavourists discovered meal kits and new flavours as two emerging trends, with consumers increasingly seeking quick and easy home cooking solutions. The brand claims its next generation of plant-based meal kit innovations will inspire consumers to discover the joy of creative cooking.   The Flavourists will be launching two ranges: Sizzle Kits including Creamy Makhani Style Curry and Yellow Thai Style Curry and Sizzle & Stir including Sticky Teriyaki and Herby Green Pesto, retailing from £3.45 at Waitrose in-store and online from …

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Mexican-Peacadillo-Taco-Kit-Plated-Small

©SOMOS

Products & Launches

Former KIND Snacks Execs Launch SOMOS Mexican Meal Kits

In another seemingly “accidentally vegan” Mexican product launch following yesterday’s US rollout of Chocke-Obleas, new brand SOMOS launches DTC meal kits today saying: ” fluorescent molded hard-shell yellow corn tortillas… don’t actually exist in Mexico”. SOMOS is produced entirely in Mexico and the brand says it sources the majority of its ingredients from local Mexican family farms. The products are not specifically marketed as vegan but the FAQ page confirms that the products are 100% vegan friendly. Co-founded by former KIND Snacks executives Daniel Lubetzky, Miguel Leal and Rodrigo Zuloaga, the freshly launched DTC kits supply consumers with the core ingredients necessary to make meals such as tacos, tostadas, nachos, or chilaquiles. The product range includes shelf-stable, slow-cooked rices, beans, “Unusually Thick & Crunchy” tortilla …

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Products & Launches

New Ready Meal Delivery Service Planty Launches in UK as Sales for Plant-Based Delivery Boxes Surge

Following a successful trial in London, a new ready meal delivery service called Planty has launched and is ready to serve its DTC plant-based meals to the rest of the UK. Plant-based foods sales are surging, further accelerated by this latest pandemic as consumers make the link between animal agriculture and zoonotic diseases.

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