ProVeg NHF

© ProVeg International

Delivery Services

How Meal Kit Companies Target Flexitarians to Promote Plant-Based & Drive Profits

Consumers are increasingly turning towards convenience, as lives get busier and working hours lengthen. This behaviour change is important for customer-focused food companies to consider, as it will affect how consumers approach mealtimes and thus, what they buy and eat. At the same time, the plant-based sector is seeing no sign of slowing down, with 40% of consumers now buying plant-based foods.  To appeal to as many consumers as possible, many meal kit brands have turned to the plant-based market, combining convenience with new ranges of plant-based recipe boxes. The past few years have also seen a huge increase in smaller recipe kit and meal box brands dedicated entirely to plant-based or vegetarian ingredients. Although these levels of growth have proved to be unsustainable, the …


Nature's Prime Chicken Tenders

©Improved Nature

Food & Beverage

Improved Nature Creates Plant-Based Meat Option for Meal Kit Companies

Improved Nature, a plant-based protein company, announces it is now offering its Nature’s PRIME products in smaller sizes designed specifically for meal kits. Available in four varieties, the new 4 oz. packages offer a quick and simple plant-based meat alternative for meal subscription companies. Nature’s PRIME is a dehydrated, neutral-flavored plant protein that recreates the texture and experience of eating meat. Made from non-GMO soy, the product is created from a proprietary process and comes in four varieties for meal kits: slices, bits, shreds and mini pieces. Once rehydrated, Nature’s PRIME can be easily seasoned, marinated or spiced to replace meat in nearly any recipe.  The product is also highly economical – a 4 oz. package of Nature’s PRIME becomes 1.25 pounds of plant protein …


Quorn Buttermilk Nacho Burger Box

© Quorn

Products & Launches

Quorn Debuts Chef-Created Meal Kits & Environmental Documentaries

Alt-meat brand Quorn has launched four chef-created meal kits in collaboration with UK company chefs for foodies. The kits will allow consumers to enjoy restaurant-quality Quorn meals at home. The meal kits, which can be ordered from the chefs for foodies website, consist of: Alu Tikki Chaat Bomb with Kachumber Salad: Developed by Dipna Anand, this kit consists of a Quorn fillet and potato patties topped with chaat. Quorn ChiQin Nacho Burger and Fries: A buttermilk-style Quorn burger with crushed nachos and peacamole, created by Ella Cockman. Double Quorn Pepperoni Pizza: Made by master pizza-maker Ricardo Arias Regalado. This pizza is not vegan due to the use of dairy mozzarella. Quorn Diavlo Pizza: Also by Arias Regalado, this pizza features vegan mozzarella cheese, spicy Quorn vegan …


The Flavourists

©The Flavourists

Products & Launches

Plant-Based Meal Kit Brand The Flavourists Launches With Major UK Backing

The Flavourists, a new plant-based meal kit brand, has launched in the UK. Hitting the shelves of Waitrose, Booths and Ocado this April, the brand is backed by major British food manufacturer, Samworth Brothers.  Following data analysis of over 27.5 million conversations on plant-based meals in the UK, The Flavourists discovered meal kits and new flavours as two emerging trends, with consumers increasingly seeking quick and easy home cooking solutions. The brand claims its next generation of plant-based meal kit innovations will inspire consumers to discover the joy of creative cooking.   The Flavourists will be launching two ranges: Sizzle Kits including Creamy Makhani Style Curry and Yellow Thai Style Curry and Sizzle & Stir including Sticky Teriyaki and Herby Green Pesto, retailing from £3.45 at Waitrose in-store and online from …




Products & Launches

Former KIND Snacks Execs Launch SOMOS Mexican Meal Kits

In another seemingly “accidentally vegan” Mexican product launch following yesterday’s US rollout of Chocke-Obleas, new brand SOMOS launches DTC meal kits today saying: ” fluorescent molded hard-shell yellow corn tortillas… don’t actually exist in Mexico”. SOMOS is produced entirely in Mexico and the brand says it sources the majority of its ingredients from local Mexican family farms. The products are not specifically marketed as vegan but the FAQ page confirms that the products are 100% vegan friendly. Co-founded by former KIND Snacks executives Daniel Lubetzky, Miguel Leal and Rodrigo Zuloaga, the freshly launched DTC kits supply consumers with the core ingredients necessary to make meals such as tacos, tostadas, nachos, or chilaquiles. The product range includes shelf-stable, slow-cooked rices, beans, “Unusually Thick & Crunchy” tortilla …


Products & Launches

New Ready Meal Delivery Service Planty Launches in UK as Sales for Plant-Based Delivery Boxes Surge

Following a successful trial in London, a new ready meal delivery service called Planty has launched and is ready to serve its DTC plant-based meals to the rest of the UK. Plant-based foods sales are surging, further accelerated by this latest pandemic as consumers make the link between animal agriculture and zoonotic diseases.